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The Smart Container Company are the team behind Kegtracker: an IoT Device that instantly turns kegs into smart containers, and BeverEDGE, an AI platform. We enable transparency and zero waste for brewers, distributors, and retailers. Currently working with Brewdog and Canada's largest keg distributor.

  • Raised £475k from nearly 1300 investors in 2020. Overfunded by 475%
  • Clients include Brewdog. Featured on BBC and Lion Cage
  • Rejected acquisition offer in 2019. UK patent filed in 2019, PCT in 2020
  • Tech can be applied to beer, cider, coffee, wine, oxygen, natural gas and more

Idea

Kegtracker: Our patent-pending, first-to-market IoT device equipped with real time sensors that measure volume, location, temperature, and motion.
Kegtracker: Our patent-pending, first-to-market IoT device equipped with real time sensors that measure volume, location, temperature, and motion.
BeverEDGE: An AI enabled IoT Platform designed to deliver insights for brewers, distributors, and retailers alike. Clients benefit from reports to increase sales, operational excellence, and sustainability.
BeverEDGE: An AI enabled IoT Platform designed to deliver insights for brewers, distributors, and retailers alike. Clients benefit from reports to increase sales, operational excellence, and sustainability.

Beer is the 3rd most consumed liquid in the world. The UK has over 2000 breweries and the market is estimated at approximately £10B. Unlike cans and bottles, which are single use containers, kegs are reusable containers that can last for over 25 years. They're the most sustainable packaging to deliver beer

Managing kegs is challenging. Lack of transparency into the containers creates excess waste and logistical issues for the industry. Our IoT device, Kegtracker, is a first-to-market product that measures volume, location, temperature and motion of each keg in real time. Our AI-driven platform, BeverEDGE, uses data collected from the device to empower breweries, distributors and retailers alike with actionable insights for a more efficient and sustainable supply chain

Thanks to our 2020 Crowdcube and angel investors, we brought our idea from proof of concept to a design that's ready for manufacturing. We have built a business intelligence platform, grew our team, and secured pilot partners across the globe, notably, Brewdog, the UK's fastest growing alternative beer brand

This summer we're back for a Seed B round. Funds will purchase Kegtracker inventory to service clients and accelerate our marketing efforts across Europe and North America

With your support, we can help the breweries and hospitality industry get back on their feet, at a time when it really counts

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The Smart Container Company has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.