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Successfully funded
overfunded
The Personalised Protein Co
192%
Raised
£192,770
Investors
258
Target
£100,000
Equity
8.37%
Pre-money valuation
£2,110,000

Personalised Protein Co (PPCo) is a direct-to-consumer supplement brand aimed at bridging the gap between technology & fitness. Since launching on 1st Jan 2019, we have delivered to over 1,000 customers & over 16,000 people have taken our online test. We are raising money to invest in product & scale our marketing efforts.

  • 1,000 customers since our launch (January)
  • Logistics ready for increase in customers
  • Over 34,000 engagements and 4m impressions since launch
  • 16,000 people have completed our test & found their blend.

Idea

The UK vitamin and supplement industry is worth over £800m and it's growing steadily. Consumers are ready to take on responsibility for their specific health needs and look for solutions tailored to them. As a result, the next level of innovation is the personalisation of products and services– this is where we fit in!

Conflicting and inaccurate information has resulted in confusion, distrust and lack of brand loyalty. The PPCo offers expert guidance at scale, a personalised product, clear pricing and a convenient, consumer-friendly subscription service, all of which is designed to support, motivate and build trust. Designed by Hannah Richards, our nutritionist and author of 'The Best Possible You' and driven by data, we hope to capitalise on the gap in the market by offering supplements that have been personalised to you.

Since launch, we have worked tirelessly on delivering a best in class service and product. In the process, we have learnt a huge amount about what our customers want. We have delivered to 1,000 customers and will soon be moving to the next phase of product development. Your investment will help us scale, grow our client base, introduce new products and develop additions to our marketing and tech strategies. Our goal is to lead the way in merging the supplementation market and the world of technology.

We envisage a trade sale within 4 to 5 years.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

The Personalised Protein Co has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.