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The Octopus Club is the UK marketplace where you can buy, sell or give anything related to babies & kids. We provide a safe platform for parents to extend the life of products and produce less waste. We have over 1800 members and 3500 listings since our launch in June 2020.

  • Global baby product market is worth £115 billion
  • 6+ million tonnes of UK household waste goes into landfill every year
  • 12+ million people purchased a 2nd hand item in the UK in 2020
  • Sharing economy will be worth £9 billion within the next 5 years

Idea

Baby items are often used for short periods of time because they grow quickly and need new items to support their development. This isn't environmentally sustainable because of the waste it creates and is equally financially challenging for parents. That’s why mother and graphic designer Ana, started The Octopus Club.

The Octopus Club is a UK platform where you can buy, sell or give anything related to babies & kids. Anyone can list and sell items with ease. Members post or get items collected, contact-free, and all payments are processed electronically to keep things simple and secure.

There are 700k+ babies born each year in the UK, and 8m kids aged nine or under. Collectively, first time parents spend more than £3bn on baby items every year.

The platform is currently free to join and to use. We have several opportunities to build revenue streams including a nominal annual membership charge, fees on sales, advertising and charging for featured items.

With over 1200 (peer-to-peer) transactions in this quarter, we are growing 100% quarter on quarter. Our Instagram growth has recently hit 5k followers. We have only spent £450 on advertising so far.

The Octopus Club is seeking capital to increase our member base, support product dev and improve our customer service capability.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

The Octopus Club has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Seed Enterprise Investment Scheme (SEIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 50 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.