The Naked Collective is a carbon neutral wellness company powered by people, plants and purpose. We're on a mission to provide health conscious consumers with vitamin packed, healthy drinks via our two brands Mude & So.Beer. €5.9m already funded & PE backed. Join the Collective.
TNC launched two products: Mude & So.Beer in 2020, into relevant and growing markets. The global functional beverage market was estimated to be valued at $110bn in 2020 & is expected to be worth $250bn by 2024. The global non-alcohol beer market is also expected to grow at a CAGR of 7.5% to $25bn by 2024.
Health conscious consumers are becoming more educated & aware of the environmental, social & physical impacts of the products they are buying. 50% of consumers are actively trying to make healthier decisions in their diet and willing to spend more to get it; an average shopper will now spend 28% more on a healthy snack.
Since launching Mude & So.Beer just 6 months ago TNC is on shelf in Ireland across Spar, Tesco, Circle K, Musgrave, Gala, Daybreak, Londis, Mace and a range of Independent outlets. In excess of 1000 stores in total. The company is also available in Italy, and has established a team in the US and Canada & has signed agreements with brokers & distributors in both countries. We have also recently announced a supply agreement with Wizz Air, who carried over 30,000,000 passengers in 2019. TNC has a clear vision for brand expansion over the coming years, focusing on sustained consumer engagement within key markets, rather than rapid geographic expansion.
TNC has been recognised internationally for a variety of achievements & we still have lots more to come.