This site uses cookies. By using this site you agree to receiving cookies. View Policy.

Successfully funded
Capital at risk
overfunded
The Honestly Good Smoothie Co.
259%
Raised
£259,290
Investors
154
Target
£100,000
Equity
26.08%
Pre-money valuation
£735,000

The Honestly Good Smoothie Co. is a subscription box service providing a convenient way to enrich your diet with organic fruit, vegetables, and superfoods. They offer ready-to-blend flash frozen smoothie kits delivered to your door. Over 8,000 smoothie kits sold and ready to expand.

  • UK subscription market is forecast to be valued at £1bn by 2022
  • 60% Customer Retention since Sep 2018 and 25% of customers spend £500+
  • Featured by Nutribullet and Forbes, 5mil UK households have a blender
  • Over 8000 smoothie kits sold 

Idea

The Honestly Good Smoothie Co. delivers 100% organic pre-portioned smoothie ingredients directly to your door via flexible subscription.

Each recipe is developed by a chef, and approved by an independent nutritionist. They serve a seasonal weekly menu consisting of the best organic hand prepared fruit, veg, nuts, herbs, seeds and superfoods. The company is Soil Association certified and the ingredients are delivered in ready-to-blend kits in re-usable packaging.

The subscription market has grown 100% YoY and the online grocery market is expected to grow by over 50% in the next 5 years. This, coupled with data that suggests 73% of millennials will pay extra for sustainable offerings, provides an opportunity to scale and continue building a fanbase. The Honestly Good Smoothie Co. sees a fast-growing subscription box market and increasing demand for transparency, provenance, and a healthier lifestyle.

Featured by Forbes, BBC Radio and Bestfit Magazine, The Honestly Good Smoothie Co is determined to shape the future of sustainable food tech by offering personalised smoothie plans; tailored for taste preferences, dietary requirements and nutrition goals.

Honestly Good is raising funds to upscale its premises, invest further in technology, introduce a fully compostable, re-usable packaging system and continue to promote #HonestlyGoodLiving nationwide.

THE MATERIALS YOU ARE SEEKING TO ACCESS ARE BEING MADE AVAILABLE BY THE COMPANY RAISING FINANCE AS IDENTIFIED ABOVE (THE "COMPANY") IN GOOD FAITH AND FOR INFORMATION PURPOSES ONLY AND SUBJECT TO THESE TERMS AND CONDITIONS.  CROWDCUBE CAPITAL LTD IS AUTHORISED BY THE FCA AND CARRIES OUT DUE DILIGENCE ON EACH COMPANY THAT LISTS ON CROWDCUBE AS SET OUT HERE.
 
This investment opportunity is not an offer to the public and is only available to registered members of Crowdcube.com who have qualified and categorised themselves as able to invest.  The investment opportunity is not directed at persons located in the United States, Canada or Japan. Any person resident outside the United Kingdom who wishes to view these materials must first satisfy themselves that they are not subject to any local requirements that prohibit or restrict access.
In particular, unless otherwise determined by the Company and permitted by applicable law and regulation, it is not intended, subject to certain exceptions, that any offering of the securities mentioned in such materials (the "Securities") by the Company would be made, or any documentation be sent in or into, the United States, Canada or Japan.  There will be no public offering of the Securities in the United States.
 
In order to access the pitch you must first become a qualifying member of Crowdcube on the basis of your status as either (i) self-certified ‘high net worth investor’, (ii) certified ‘sophisticated investor’, (iii) self-certified as a ‘sophisticated investor’ or (iv) certified as a ‘restricted investor’, in each case in accordance with the FCA’s Conduct of Business Sourcebook Chapter 4.7.  Potential investors are encouraged to "cross examine" the Company by interactive due diligence and use of the available online forums to bring the "wisdom of the crowd" to bear.  Accessing the pitch also means you agree to Crowdcube’s most recent website terms and conditions and investor terms and conditions, which include Crowdcube's limitation of liability.
 
If you are not permitted to view materials on this webpage or are in any doubt as to whether you are permitted to view these materials, please exit this webpage.  Crowdcube’s or the Issuer’s press announcements and this information page do not constitute an offer to sell securities of the Company.  Further, it does not constitute a recommendation by the Company, Crowdcube or any other party to sell or buy securities in the Company.
 
By registering or logging into Crowdcube.com to view the investment opportunity, you certify that you are legally entitled to view the investment opportunities, are an authorised investor and you agree to all applicable terms and conditions on this website, including this disclaimer.

To see the rest of the The Honestly Good Smoothie Co. pitch, join now.
It’s free, quick and easy.

Join

Already registered? Log in

To see the rest of the The Honestly Good Smoothie Co. pitch, join now.
It’s free, quick and easy.

The Honestly Good Smoothie Co.

Join to read more information about the The Honestly Good Smoothie Co. team, documents, and what other investors are saying about the pitch.

If you choose to invest we won’t take your money until the pitch closes and you can cancel your investment at any time.

Crowdcube is a leading investment crowdfunding platform

Successfully Invested
£689m+
Registered Investors
751k+