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Successfully funded
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Faction is a disruptive ski and outdoor clothing brand bridging the gap between slow-moving mainstream ski brands and a new breed of progressive skiers. With a global platform, they sell their gear in 35 countries and create media content to inspire their fans to explore nature's playground.
- We produce and distribute worldwide premium quality skis and outerwear
- Our own media production and distribution connects with fans
- We design and sell award-winning skis in addition to premium clothing
- Pre-season orders up 40% since 2017, majority of revenues pre-booked
Faction have secured £399,540 from investors prior to launching on Crowdcube and, for the sake of transparency, this is reflected in the progress bar above. These funds will be invested on the same terms as offered to the crowd. Some of these funds may be spent by Faction before the round is closed on Crowdcube.
Idea
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:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201812/candide_ski_the_world_wall_8aafc090bbc0dbdb40a34ee5bf460547.jpg "Candid Thovex skiing the Great Wall of China")
Candid Thovex skiing the Great Wall of China
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201812/picture1_c0cffd2906de7883905464928bba5931.jpg "The Collective going for an early ride")
The Collective going for an early ride
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201812/picture2_0b104c88f3eadcb5f2480620aef2f9b0.jpg "Design of prototypes before production in the factories in Austria")
Design of prototypes before production in the factories in Austria
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201812/picture3_d3d08b22b81929dc3ece619022a72485.jpg "Etienne Merel, our in house film director showing to our athlete Alex Hall his last shooting")
Etienne Merel, our in house film director showing to our athlete Alex Hall his last shooting
Faction is a ski and outdoor clothing brand striving to disrupt mainstream ski brands by delivering quality and message fans care about.
Our executive team has wide expertise. Our Alpine R&D designs with Swiss and Austrian engineering and advanced materials to deliver exceptional quality and great-looking product.
From 190 pairs in 2006, this year we produced 30,000 pairs of skis sold by over 600 retailers and online.
We have delivered €5m in revenues in the first half of FY1819 with a €1m EBITDA loss (vs €1.5m EBITDA loss in FY1718 for the first 6 mos).
To connect with and inspire fans, our media productions and sports personalities engage directly. Stars riding our product engaged fans with over 100M views with exciting content led by Candide Thovex. Faction's first full length movie had over 1M views in person and online.
Our athlete team tops podiums regularly including gold and silver medals in the Olympics and regular X-Games standouts. Women, who make up 40% of ski buyers, offer a major growth opportunity.
Future market opportunities also include expansion into China where government mandates and the Beijing 2022 Winter Olympics is driving growth. In 2018 Amer sports, which owns the Atomic and Salomon brands, was reported as having been offered $5bn for the company,and Rossignol received a 20% investment by a Chinese PE fund.
THE MATERIALS YOU ARE SEEKING TO ACCESS ARE BEING MADE AVAILABLE BY THE COMPANY RAISING FINANCE AS IDENTIFIED ABOVE (THE "COMPANY") IN GOOD FAITH AND FOR INFORMATION PURPOSES ONLY AND SUBJECT TO THESE TERMS AND CONDITIONS. CROWDCUBE CAPITAL LTD IS AUTHORISED BY THE FCA AND CARRIES OUT DUE DILIGENCE ON EACH COMPANY THAT LISTS ON CROWDCUBE AS SET OUT HERE.
This investment opportunity is not an offer to the public and is only available to registered members of Crowdcube.com who have qualified and categorised themselves as able to invest. The investment opportunity is not directed at persons located in the United States, Canada or Japan. Any person resident outside the United Kingdom who wishes to view these materials must first satisfy themselves that they are not subject to any local requirements that prohibit or restrict access.
In particular, unless otherwise determined by the Company and permitted by applicable law and regulation, it is not intended, subject to certain exceptions, that any offering of the securities mentioned in such materials (the "Securities") by the Company would be made, or any documentation be sent in or into, the United States, Canada or Japan. There will be no public offering of the Securities in the United States.
In order to access the pitch you must first become a qualifying member of Crowdcube on the basis of your status as either (i) self-certified ‘high net worth investor’, (ii) certified ‘sophisticated investor’, (iii) self-certified as a ‘sophisticated investor’ or (iv) certified as a ‘restricted investor’, in each case in accordance with the FCA’s Conduct of Business Sourcebook Chapter 4.7. Potential investors are encouraged to "cross examine" the Company by interactive due diligence and use of the available online forums to bring the "wisdom of the crowd" to bear. Accessing the pitch also means you agree to Crowdcube’s most recent website terms and conditions and investor terms and conditions, which include Crowdcube's limitation of liability.
If you are not permitted to view materials on this webpage or are in any doubt as to whether you are permitted to view these materials, please exit this webpage. Crowdcube’s or the Issuer’s press announcements and this information page do not constitute an offer to sell securities of the Company. Further, it does not constitute a recommendation by the Company, Crowdcube or any other party to sell or buy securities in the Company.
By registering or logging into Crowdcube.com to view the investment opportunity, you certify that you are legally entitled to view the investment opportunities, are an authorised investor and you agree to all applicable terms and conditions on this website, including this disclaimer.
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