Faction is a disruptive ski and outdoor clothing brand bridging the gap between slow-moving mainstream ski brands and a new breed of progressive skiers. With a global platform, they sell their gear in 35 countries and create media content to inspire their fans to explore nature's playground.
Faction is a ski and outdoor clothing brand striving to disrupt mainstream ski brands by delivering quality and message fans care about.
Our executive team has wide expertise. Our Alpine R&D designs with Swiss and Austrian engineering and advanced materials to deliver exceptional quality and great-looking product.
From 190 pairs in 2006, this year we produced 30,000 pairs of skis sold by over 600 retailers and online.
We have delivered €5m in revenues in the first half of FY1819 with a €1m EBITDA loss (vs €1.5m EBITDA loss in FY1718 for the first 6 mos).
To connect with and inspire fans, our media productions and sports personalities engage directly. Stars riding our product engaged fans with over 100M views with exciting content led by Candide Thovex. Faction's first full length movie had over 1M views in person and online.
Our athlete team tops podiums regularly including gold and silver medals in the Olympics and regular X-Games standouts. Women, who make up 40% of ski buyers, offer a major growth opportunity.
Future market opportunities also include expansion into China where government mandates and the Beijing 2022 Winter Olympics is driving growth. In 2018 Amer sports, which owns the Atomic and Salomon brands, was reported as having been offered $5bn for the company,and Rossignol received a 20% investment by a Chinese PE fund.