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137%
Raised
£689,190
Investors
250
Target
£500,000
Equity
2.45%
Pre-money valuation
£27,400,000

Faction is a disruptive ski and outdoor clothing brand bridging the gap between slow-moving mainstream ski brands and a new breed of progressive skiers. With a global platform, they sell their gear in 35 countries and create media content to inspire their fans to explore nature's playground.

  • We produce and distribute worldwide premium quality skis and outerwear
  • Our own media production and distribution connects with fans
  • We design and sell award-winning skis in addition to premium clothing
  • Pre-season orders up 40% since 2017, majority of revenues pre-booked
Information Faction have secured £399,540 from investors prior to launching on Crowdcube and, for the sake of transparency, this is reflected in the progress bar above. These funds will be invested on the same terms as offered to the crowd. Some of these funds may be spent by Faction before the round is closed on Crowdcube.

Idea

Candid Thovex skiing the Great Wall of China
Candid Thovex skiing the Great Wall of China
The Collective going for an early ride
The Collective going for an early ride
Design of prototypes before production in the factories in Austria
Design of prototypes before production in the factories in Austria
Etienne Merel, our in house film director showing to our athlete Alex Hall his last shooting
Etienne Merel, our in house film director showing to our athlete Alex Hall his last shooting

Faction is a ski and outdoor clothing brand striving to disrupt mainstream ski brands by delivering quality and message fans care about.

Our executive team has wide expertise. Our Alpine R&D designs with Swiss and Austrian engineering and advanced materials to deliver exceptional quality and great-looking product.

From 190 pairs in 2006, this year we produced 30,000 pairs of skis sold by over 600 retailers and online.

We have delivered €5m in revenues in the first half of FY1819 with a €1m EBITDA loss (vs €1.5m EBITDA loss in FY1718 for the first 6 mos).

To connect with and inspire fans, our media productions and sports personalities engage directly. Stars riding our product engaged fans with over 100M views with exciting content led by Candide Thovex. Faction's first full length movie had over 1M views in person and online.

Our athlete team tops podiums regularly including gold and silver medals in the Olympics and regular X-Games standouts. Women, who make up 40% of ski buyers, offer a major growth opportunity.

Future market opportunities also include expansion into China where government mandates and the Beijing 2022 Winter Olympics is driving growth. In 2018 Amer sports, which owns the Atomic and Salomon brands, was reported as having been offered $5bn for the company,and Rossignol received a 20% investment by a Chinese PE fund.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Faction Skis has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.