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The Ethical Butcher is a premium, sustainable and ethical online butcher, on a mission to spearhead the craft meat revolution. It has now served 10,500 orders to 5,000 customers, received multiple awards and has been featured on national media outlets.

  • Active community: one organic Facebook post received >1m impressions
  • Rated ‘Excellent’ on Trustpilot
  • Sep2020 - Launched the burger brand, “GROUND”
  • Consumer behaviour is changing due to COVID: 60% more people shop online
Information £50,000 of funds on the progress bar represent funds raised by the Company prior to launching the campaign. The Company has already received these funds, and they may be spent during the campaign. Completion of the Crowdcube raise will occur on the same material terms and share price.

Idea

We believe that the meat industry is changing. For too long, provenance has been murky. We set out to challenge this and show our customers our supply chain with nothing to hide. We partner with exceptional farmers who practice regenerative agriculture to improve biodiversity and restore soil health. We ensure the meat we buy is 100% pasture-fed and free from hormones and antibiotics. We believe that our work will positively impact the British countryside whilst also protecting our climate through carbon sequestration, which is a natural process of removing harmful greenhouse gasses from the atmosphere by locking them into the ground.

We supply premium quality meat to the restaurant industry throughout London, Pre-covid we served 2000 orders, our larger customers buy from us on an average annual order value of over £200k. In 2020 the company generated £789k in revenue and -£141k profit.

With the backing of the crowd in 2019, we launched our B2C brand in February 2020

Key Stats:

Three business units: Online B2C, Wholesale & Ground burger meal kits

35% repeat customers, contributing to 68% of orders

478,000 website visitors

The first and only online PFLA certified butchers in London

Featured in: The Telegraph, The Times, The Grocer, BBC Good Food etc.

We are raising funds to accelerate the growth of our B2C business. Part of the funds will be invested in scaling our meat production.

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

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Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

The Ethical Butcher has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.