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95%
Raised
£334,640
Investors
228
Target
£350,000
Equity
19.44%
Pre-money valuation
£1,450,000

The conventional meat industry is under criticism for unsustainable practices. With £1.37M in revenue to date, The Ethical Butcher is looking to challenge the meat industry by bringing low-emission quality meat from ethically raised stock to households across the UK via next day delivery.

  • A team of Michelin Star chefs, master butchers, and entrepreneurs
  • £1.37m revenue in 2 years. A supply chain of PFLA farms
  • In late-stage discussions to supply traders in Smithfield Market.
  • Winner of the Great Taste Award Top 50 Foods in Britain and Ireland

Idea

Pasture fed cattle
Pasture fed cattle

Our mission to create positive disruption in the meat industry is our answer to increasing concerns around its effects on the environment, our health and animal welfare. Eating meat should not cost the earth and we believe we have the solution. By implementing holistic farming practices, it is possible to produce meat in a natural way that can help to combat climate change & produce tastier & healthier meat.

We have won a number of Great Taste Awards including Top 50 Foods in UK & Ireland. With 200 monthly orders from our restaurant clients with an average price of nearly £350 per invoice in 2017, we have earned a revenue of almost £1.4mil with an operating profit of £98k.

To keep up with the consumer shift in the meat industry, we only work with PFLA certified farmers who feed their animals on a natural diet without the use of hormones or antibiotics. We are planning to provide the farmers with holistic land management training, helping them to produce high quality, low-emission meat.

In 2019 we aim to:

- Expand & increase our B2B revenue

- Launch our online B2C platform & provide households across the UK with cut-to-order nationwide delivery of the most ethically raised, sustainable, high-quality meat.

We intend to raise the bar with our B2C offering so that consumers can trust that the meat they buy is from 100% grass-fed stock & prepared by professional, artisan butchers.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

The Ethical Butcher has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.