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Successfully funded
Capital at risk
The Cheese Bar & Truck
98%
Raised
£197,690
Investors
369
Target
£200,000
Equity
6.78%
Pre-money valuation
£2,750,000

The Cheese Truck Ltd is the parent company of The Cheese Truck and The Cheese Bar. Following on from their 2016 Crowdcube raise, which smashed its target in less than 72 hours, the business is back to raise funds to open a second site: The Cheese Bar - Covent Garden.

  • 90,000 customers served since opening The Cheese Bar - Camden
  • Over 56,000 social media followers
  • "One of the best restaurant openings of 2017" - Timeout London
  • Covent Garden restaurant planned to open Winter 2018

Idea

Founded in 2014, The Cheese Truck is a leading street food brand, which also owns and operates The Cheese Bar. The business aims to champion the best British cheese, with a focus on comfort food cooking in a modern & accessible way.

"This Cheese Truck could be the best street food truck ever” - Metro

Recognised as street-food maestros & an iconic UK street food brand,known for it's yellow Bedford trucks & irresistible grilled cheese sandwiches.

The Cheese Bar is a modern casual dining restaurant showcasing British Cheese with a menu entirely cheese focused. It heroes small producers and predominately natural wines.

Opening in Camden Market in March 2017, it gained widespread social media coverage totaling over 50 million video views since opening. It has since gone on to be praised for it's interior and food offering.

Since opening, The Cheese Bar Camden site has served over 90,000 customers from just 50 seats. We had 17/18 sales of £996k (EBITDA of -£87k) with £826k (site profit of £34k) coming from our Camden site alone. Year two has seen a 20% increase on YOY sales (Q1 2017 (£232k) - Q1 2018 (£282k)).

We are now raising funds to aid expansion plans to open a further site in Covent Garden this winter, with the aim to launch four more before 2021.

“At the heart of the Cheese Bar is…a passion for good products. Everything is as local as it can be, & all from the UK” - Evening Standard

THE MATERIALS YOU ARE SEEKING TO ACCESS ARE BEING MADE AVAILABLE BY THE COMPANY RAISING FINANCE AS IDENTIFIED ABOVE (THE "COMPANY") IN GOOD FAITH AND FOR INFORMATION PURPOSES ONLY AND SUBJECT TO THESE TERMS AND CONDITIONS.  CROWDCUBE CAPITAL LTD IS AUTHORISED BY THE FCA AND CARRIES OUT DUE DILIGENCE ON EACH COMPANY THAT LISTS ON CROWDCUBE AS SET OUT HERE.
 
This investment opportunity is not an offer to the public and is only available to registered members of Crowdcube.com who have qualified and categorised themselves as able to invest.  The investment opportunity is not directed at persons located in the United States, Canada or Japan. Any person resident outside the United Kingdom who wishes to view these materials must first satisfy themselves that they are not subject to any local requirements that prohibit or restrict access.
In particular, unless otherwise determined by the Company and permitted by applicable law and regulation, it is not intended, subject to certain exceptions, that any offering of the securities mentioned in such materials (the "Securities") by the Company would be made, or any documentation be sent in or into, the United States, Canada or Japan.  There will be no public offering of the Securities in the United States.
 
In order to access the pitch you must first become a qualifying member of Crowdcube on the basis of your status as either (i) self-certified ‘high net worth investor’, (ii) certified ‘sophisticated investor’, (iii) self-certified as a ‘sophisticated investor’ or (iv) certified as a ‘restricted investor’, in each case in accordance with the FCA’s Conduct of Business Sourcebook Chapter 4.7.  Potential investors are encouraged to "cross examine" the Company by interactive due diligence and use of the available online forums to bring the "wisdom of the crowd" to bear.  Accessing the pitch also means you agree to Crowdcube’s most recent website terms and conditions and investor terms and conditions, which include Crowdcube's limitation of liability.
 
If you are not permitted to view materials on this webpage or are in any doubt as to whether you are permitted to view these materials, please exit this webpage.  Crowdcube’s or the Issuer’s press announcements and this information page do not constitute an offer to sell securities of the Company.  Further, it does not constitute a recommendation by the Company, Crowdcube or any other party to sell or buy securities in the Company.
 
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The Cheese Bar & Truck

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Successfully Invested
£689m+
Registered Investors
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