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126%
Raised
£126,700
Investors
177
Target
£100,000
Equity
20.22%
Pre-money valuation
£500,000

“The Cheese Truck could be the best street food truck ever..”(The Metro). Selling gourmet toasted cheese sandwiches, since 2014, The Cheese Truck has amassed a passionate following on their mission to rejuvenate British Cheese. They are now looking to open a permanent 'cheese bar' in Camden, London.

  • Been featured in the Telegraph, the New York Times and the Independent
  • Nominated for a UK Festival Award
  • Since launch they have built nearly 20,000 followers on social media
  • Planning to launch a new cheese bar in Camden

Idea

The Cheese Truck made a name for itself serving irresistible grilled cheese sandwiches across London and the UK from two converted 1970's Bedford ice cream vans named Alfie and Audrey. We now plan to open our first two fixed premises, Archies Bar in Deptford and The Cheese Bar in Camden.

It all started in 2013 when Mathew, returned from America with a big dream, no money and an old ice cream van sat outside his house. Within a year The Cheese Truck was trading at the UK’s biggest music festivals. Working closely with producers, sourcing all cheese direct from UK based farms that make cheese in a traditional and thoughtful way.

Milestones;

- Flown to the UAE twice and traded as part of a British street food showcase

- Pitches at Glastonbury, Bestival, Wilderness, Green Man and lots more UK festivals

- Strong social media following, 10k Insta, nealy 6k Twitter, 3.5k on FB

- Nominated for best food concession at the UK festival awards

- Nominated for best looking street food truck at the British street food awards

- Featured in New York Times, Telegraph, Independent, Metro, Timeout, Evening Standard and many more.

- Featured as one of the best-grilled cheese sandwiches in Britain - The Telegraph

- Metro "This Cheese Truck could be the best street food truck ever…”

- Featured as one of the best food stalls at Glastonbury - The Independent

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

The Cheese Truck has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.