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126%
Raised
£1,264,380
Investors
700
Target
£1,000,000
Equity
12.32%
Pre-money valuation
£9,000,000

Backed by Joe Middleton, ex-President of Levi’s, The Chapar is a premium personal styling service for men, intended to reach a new type of consumer with the best brands, handpicked by stylists. The company has an average growth rate of 120% YOY and is disrupting the £10.2bn UK menswear market.

  • 2016 Sales £2.8mm with 120% YoY growth over 3 years
  • 146,500 members and 52 employees
  • Stocking 60 world-class brands such as Ralph Lauren & Calvin Klein
  • Run by experienced senior management and backed by Sir John Hegarty

Idea

The Chapar is a premium personal styling service for men. We eliminate the hassle of shopping for the modern male by doing it for them. Wear premium clothes without the hassle of trawling the Internet or the High Street.

1. Have a 10-minute phone call with a stylist.

2. Receive what they’ve chosen for you in 3 days.

3. Try on your selection of great picks at home.

4. Keep what you love and we’ll collect the rest for free.

5. Only pay for what you love and keep.

The Chapar concept originated from a father and son who believed that the way men buy clothes is fundamentally flawed. Frankly, men don’t like to shop. They don’t have time for shopping on the High Street and find shopping online overwhelming.

Joe Middleton, a veteran of the clothing industry knew there must be ‘a third way’ and The Chapar is it. Personalised outfits hand-delivered to your door.

The Chapar Man is serviced by a team of stylists who learn everything they need to know about their client. Clothes are selected according to a detailed profile and are tailored to suit your particular lifestyle. Described as an ‘amazing new service’ by The Telegraph, the business is proven: we have over 20,000 members and achieved sales of £2.8mm last year.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

The Chapar has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.