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Successfully funded
the Bike Club
  • Equity
Pre-money valuation

Now boasting over 25,000 members, the Bike Club offers subscriptions that let children always have the right-sized bike. Exchanged bikes are refurbished and sent to a new home: it's flexible, affordable and sustainable. The business is profitable and backed by the founder of Fitness First.

  • Revenue of £682k in 2019  with recurring revenue expected from existing contracts for 5y
  • 267% monthly rev. growth between Jan-Dec '19: a member joined every 5 mins at Xmas 2019
  • EBITDA of £216k for year ended Dec 2019; 75+ Net Promoter Score
  • Estimated market of over 6.5m families in the UK and 50m+ in Europe


Children grow out of everything. It's a perpetual pain for all families. But we want the best for our children. So when it comes to putting our children on a bike we think that too many families compromise, we buy too big, we buy too cheap, we throw it away and worst of all our family has a negative experience of cycling.

That is where the Bike Club comes in. We offer subscription kids bikes which you exchange as your children grow. It's flexible, affordable, more sustainable and your children can get some of the best bikes.

As a society we can waste too much. We want to bring the circular economy to lending, where we buy less and share better products between like-minded borrowers. It cuts waste and is better for the borrowers.

And we have found it works. Our members can choose whether to go for a new bike or a pre-loved bike. Demand for both is strong and only 1% of our bikes are ever waiting for their next home.

With 82% of families in the UK intending to teach their children to ride. We want to be their first choice when they start cycling by creating a hassle-free club which can get you riding high quality bikes from 18 months to parenthood.

We are a club and we owe our success to our 25,000 members. We are facing increasing demand for membership and you can join us in our future growth.

This is your opportunity to invest in the circular economy and a more sustainable future.

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the Bike Club

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