The Baukjen Group is a well-established, award-winning, profitable retail business with 2 digital-native womenswear brands - Baukjen & Isabella Oliver. Worn by women including Sarah Jessica Parker, Beyonce & Angelina Jolie, and loved by the press, gross sales were £18mn in the last financial year.
The Baukjen Group was founded by husband and wife team Geoff & Baukjen 15 years ago.
We have two digital-native brands: Baukjen - the destination for timeless, high quality, style, and Isabella Oliver – a global maternity brand that focuses on pregnancy in style and comfort.
We started with Isabella Oliver to fill a gap in the maternity market. In 2012, we launched the Baukjen brand. This was the natural next step for the business as we wanted to apply our passion and expert knowledge to women with whom we could have a longer relationship with than 9 months.
We’re not about fast fashion, we design high-quality clothes that have longevity. Over 90% is manufactured in Europe and each order is wrapped and shipped from our own UK warehouse.
We have a team of 48 and sell to 172 countries. We’re stocked by John Lewis, Next Label, and Nordstrom in the U.S.
We provide excellent service, Baukjen has a 9.1 rating on Trustpilot from over 2,500 customers.
In the last financial year, we achieved sales of £18mn with net revenue of £10.7mn (£471k EBITDA). With 15 years' experience, we’re ready to accelerate the growth of The Baukjen Group. We’re raising investment to achieve two key things:
1. Replicate with Baukjen the success we’ve had with Isabella Oliver in the US (which accounts for 50% of Isabella Oliver’s sales)
2. Roll out the Baukjen brand into physical retail through pop-ups and concessions