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The Baby Room
days left
Pre-money valuation

The Baby Room is an independent luxury online retailer of nursery goods, designer clothing, footwear and furniture for babies and children. New ownership achieved 1st-year turnover of £4.7M and £101K net profit. Investment is required to enhance infrastructure and team.

  • Luxury independent online baby and children's retailer.
  • More that a 15 fold increase in turnover between 2018 & 2019 to £4.7M.
  • Operating in the fastest-growing apparel segment worldwide at 6% p.a.
  • Tier 1 relationships with Moschino, Fendi, Versace & Silver Cross.


Originally established as a single store retail premises in Leeds in 2003, The Baby Room (TBR) was acquired by the current owner and mother of two, Bindey Mirza in 2017. Under new leadership, The Baby Room brand promptly relaunched with a focus on luxury nursery goods, babies and children's designer clothing, footwear and furniture. This relaunch was supported by an emphasis on digital promotion that saw the business grow from £300k turnover in 2017/18 to £4.7m in 2018/19 with a net profit of £101k.

The Baby Room operates in a growing sector. The European childrenswear market is expected to grow from €67b in 2018 to €74b in 2019. Worldwide, childrenswear is the fastest-growing apparel segment at 6% p.a.

The Baby Room has a direct and advantageous relationship with brands such as Fendi, Versace, Silver Cross amongst others and purchases all stock directly, rather than through wholesalers or distributors.

Current milestones:

£4.7m turnover 1st year of ownership

12,000 e-mail subscribers

£260 Average Basket Value

4,300 Facebook Likes

26% repeat customers

Brands worked with include Belstaff, Emporio Armani, Versace, Moschino & Fendi

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The Baby Room

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