The Gator watch, by Techsixtyfour, is a connected watch allowing parents to keep track and contact their young children without giving them access to the internet. Now available in several high street outlets, this round of funding will be used for marketing and to launch the product into Europe.
Problem We are Solving
Most of the parents we have spoken to dislike their younger child owning/using smartphones but for a peace of mind, they want to stay connected. The problem is, smartphones offer too much access to information and they are easily lost.
The Gator watch is a wearable mobile phone/tracker made for young kids. It can make and receive calls with up to 13 trusted people. It also has a built in location tracker. Once connected to our service plans, Gator watch works almost anywhere in the world (free EU roaming). The Gator watch is the smarter way to stay connected to your child as it does NOT connect to the internet, social media or games.
Nov 2016 - in store at Fenwicks Bentalls Kingston store
Dec 2016 - launched on Amazon Launchpad
Mar 2017 - launched at John Lewis online
May 2017 - launched on AXA's My Active Plus platform
We see retail distribution as the faster way to enter the market.
We market the Gator watch primarily on social media, using ads on Facebook, Instagram and Amazon. Marketing spend is low but targeted and measurable.
We have received fantastic reviews from Wareable, T3, Pocket-Lint, E&T and GQ. The Gator watch has been featured on BBC, Telegraph, Netmums, Stuff, Metro and parenting blogs.