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Successfully funded
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The Gator watch, by Techsixtyfour, is a connected watch allowing parents to keep track and contact their young children without giving them access to the internet. Now available in several high street outlets, this round of funding will be used for marketing and to launch the product into Europe.
- Available in Bentalls Kingston, John Lewis and on Amazon Launchpad
- Plans to expand the product into Europe over the next 12 months
- The wearables market is estimated to be worth $30bn
- Founder was named one of 50 most inspiring women in tech in Europe
The company had £150,000 of its SEIS allowance remaining at the start of this raise. This will be allocated to investors on a first come first served basis. Any investments made after that limit has been exceeded will not be SEIS eligible but will potentially be eligible for EIS. The potential tax relief of any investment will be confirmed by email to investors, after they have submitted their applications to invest, and will depend on an investor's individual circumstances.
Idea
Problem We are Solving
Most of the parents we have spoken to dislike their younger child owning/using smartphones but for a peace of mind, they want to stay connected. The problem is, smartphones offer too much access to information and they are easily lost.
Our Solution
The Gator watch is a wearable mobile phone/tracker made for young kids. It can make and receive calls with up to 13 trusted people. It also has a built in location tracker. Once connected to our service plans, Gator watch works almost anywhere in the world (free EU roaming). The Gator watch is the smarter way to stay connected to your child as it does NOT connect to the internet, social media or games.
Marketing Strategy
Nov 2016 - in store at Fenwicks Bentalls Kingston store
Dec 2016 - launched on Amazon Launchpad
Mar 2017 - launched at John Lewis online
May 2017 - launched on AXA's My Active Plus platform
We see retail distribution as the faster way to enter the market.
We market the Gator watch primarily on social media, using ads on Facebook, Instagram and Amazon. Marketing spend is low but targeted and measurable.
We have received fantastic reviews from Wareable, T3, Pocket-Lint, E&T and GQ. The Gator watch has been featured on BBC, Telegraph, Netmums, Stuff, Metro and parenting blogs.
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