A new brand-concept, TeaTimed is aiming to rediscover the 'lost-art' of tea-brewing. The company has developed a brewing system to control the variables of the brewing process, and is now raising funds for inventory and to produce its proprietary lid-timer.
Tea needs help. It's fallen behind coffee in terms of quality, desirability, and perception - as the product served to consumers within the food-service sector is not only poor but also inconsistent.
Fortunately, we see the problem as largely one of execution that could be solved simply by rediscovering the 'lost art' of tea-brewing - so, we've developed TeaTimed's brewing-system to do just that. It will carefully control the key-variables of the brewing-process and in doing so allow for the consistent delivery of a high-quality standardised beverage, we believe currently unavailable.
From this, TeaTimed could re-invent, re-package, and re-brand 'tea' - facilitating its shift from a 'service' to an 'experience', hence adding value and allowing us to increase price-point and margin for our outlets.
To realise this vision, TeaTimed requires capital for our initial set-up-inventory and to produce our proprietary 'lid-timer' - which measures the most neglected of tea-brewing's key-variables in an effective and elegant manner, whilst also providing the sense of 'theatre' that's currently lacking.
Once realised and trialled, TeaTimed will generate revenue through repeat sales of our tea, gain traction by expanding in the market-place, and then look to form a partnership with a large company well placed to rapidly roll-out the brand-concept and release its full potential.