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Swapi’s mission is to give users the option to swap loyalty rewards between brands and avoid having their points expire. Having secured partnerships with Eagle Eye, Fidel & Network B, we have access to hundreds of brands and are now raising funds to continue product development and to fuel launch in September.

  • MVP designed to allow users to swap points between brands.
  • £6bn of unspent Loyalty rewards across the UK
  • Team have previously worked for Harrods, M&S and La Fitness
  • Existing agreement with Eagle Eye with access to over 100 UK brands

Idea

Our Founder, Pete has spent his career dedicated to Loyalty working with brands across the globe. Wherever he worked, he encountered a consistent problem - customers were frustrated with their loyalty points expiring and brands were anxious to reduce loyalty liability on their balance sheet.

Research shows that customers carry over a dozen loyalty cards but the opportunity to redeem points in partner brands is more appealing.

We are building a native app enabling users to swap unspent loyalty balances for other things in a 'Swapi marketplace'. And, by participating, brands can acquire new custom whilst lowering financial liability and avoiding expiry of points. Users can also collect Swapi points via card linking & affiliates that can be consolidated with other loyalty points for redemption in our marketplace.

Swapi is a scalable business, led by experts in the loyalty & rewards industry. We plan to launch in the UK this September with a view to expand globally, allowing international swapping of points in 2022. Our aim to support the UK's economic recovery post COVID-19, allowing consumers to use their unspent rewards.

By creating valuable insights of shop & swap behaviour, we believe Swapi will become a prime target for acquisition. We require capital to take our existing prototype to market for users and brand testing and commence build of our MVP to launch in September 2021.

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This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Swapi has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.