Sustainably's free app lets people easily and safely give to their chosen good causes by rounding up cashless transactions and donating spare change automatically every time they shop. They're raising to market to new users and charities, improve functionality and launch a B2B platform.
We believe that many of us want to support charities but don't want to commit to one cause and face the hassle and guilt of later cancelling. People want convenience, flexibility, transparency and control. With services such as banking, transport and music becoming more automated and frictionless, we aim to do the same for giving.
86% of Gen Z and millennials (the UK's biggest givers) want to donate via mobile and see their impact. And while 50%+ of donations are still made in cash, we live in an increasingly cashless society.
Sustainably's app lets individuals and corporates effortlessly make a positive impact every day and sends charity updates showing you the difference you've made. You set your own donation limits and can stop, start, pause or change them at any time. We'll never pressure you or share your personal details. Simply connect your card or device to the app and shop as usual.
Our CPA is £0.15-£1.50 and LTV will be £12 per user/p.a. Gift Aid compatible and FCA-regulated, we take no user fees and charge charities just 20p per supporter p/m – no donation, no fee. Both corporates and charities benefit from consumer behaviour insights.
We're raising to reach new users and charities, improve our app and launch a B2B SaaS platform. JustGiving was acquired by Blackbaud for £95m, we believe this shows the exit potential for Sustainably. Join us as we make giving, effortless.