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119%
Raised
£359,940
Investors
281
Target
£300,000

Convertible round

Rather than investing and immediately receiving shares, in this round payments will be transferred directly to the company and shares issued at a future date. A convertible allows a company to raise funds without having to agree a valuation. For more information please view our FAQs.

Sustainably's free app lets people easily and safely give to their chosen good causes by rounding up cashless transactions and donating spare change automatically every time they shop. They're raising to market to new users and charities, improve functionality and launch a B2B platform.

  • Richard Branson's start-up pick of 2019. Virgin Top 10 Startup, 2018
  • Other awards: Nesta, WeWork, Tech Nation, Finovate
  • We estimate that 4.9bn people could donate over $1 trillion to charity by 2030 – OECD
  • Featured: BBC, Sunday Times, Forbes, Business Insider, Stylist & more

Idea

We believe that many of us want to support charities but don't want to commit to one cause and face the hassle and guilt of later cancelling. People want convenience, flexibility, transparency and control. With services such as banking, transport and music becoming more automated and frictionless, we aim to do the same for giving.

86% of Gen Z and millennials (the UK's biggest givers) want to donate via mobile and see their impact. And while 50%+ of donations are still made in cash, we live in an increasingly cashless society.

Sustainably's app lets individuals and corporates effortlessly make a positive impact every day and sends charity updates showing you the difference you've made. You set your own donation limits and can stop, start, pause or change them at any time. We'll never pressure you or share your personal details. Simply connect your card or device to the app and shop as usual.

Our CPA is £0.15-£1.50 and LTV will be £12 per user/p.a. Gift Aid compatible and FCA-regulated, we take no user fees and charge charities just 20p per supporter p/m – no donation, no fee. Both corporates and charities benefit from consumer behaviour insights.

We're raising to reach new users and charities, improve our app and launch a B2B SaaS platform. JustGiving was acquired by Blackbaud for £95m, we believe this shows the exit potential for Sustainably. Join us as we make giving, effortless.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.