Supponor’s Augmented Reality Technology is designed to dramatically Increase the Value of Top Tier Sports Broadcast Rights & Sponsorship by multiplying the inventory of in-stadium TV-visible signage so Advertisers & Sponsors can target fans based upon their location or other personal characteristics
Supponor’s Virtual Replacement Technology is designed to transform the value of sports sponsorship & audience monetisation by converting TV-visible signage into premium digital media.
TV-visible signage is the most powerful sponsorship asset in sport and with Supponor, Brands can now target fans with specific, relevant messaging, in local language - even making the content interactive on digital platforms.
Supponor drives a large, growing market – maintaining, protecting and growing revenues through new fan relevant technology. PwC puts the global sports market at $160bn. We estimate that by 2020, more than $500m can be captured by technology platforms providing embedded on screen advertising - i.e. Supponor's core, addressable market.
We lead a market sector and are primed to become mainstream after 15 years of Innovation & Experience - with more than 250 Tier 1 live commercial events broadcast globally in LaLiga, Bundesliga, NHL, NFL, Serie A and others. Our Sales Pipeline is full and engagement is growing with a number of international sports.
Advanced optics & high performance computing is the secret to delivering Supponor's highest broadcast quality on screen experience which is fully integrated into the existing broadcaster production. Our next generation optics pre-production units are in testing prior to starting to manufacture.