SuperAger World plan a 1st to market app and brand to optimise healthy, happy and longer lives for the 50+ . The platform aims to enrich the lives of, and connect business to this demographic via a social platform & trusted brand, improving how we all age & live. MVP launch planned Q1 2020. AgeTech.
We’re living longer, but crucially we're not living healthier in later life. Diseases of ageing can impact health, wellbeing & independence. Financial security is also at risk; many people will need to work longer, & businesses will need to optimise the health of older workforces. The 50+ want a full, healthy & enjoyable life, choosing definition by lifestyle, not age, & in our view there is a disconnect from current brands & marketing.
We see the need for a platform & brand to connect businesses to 50+ consumers & be a lifestyle hub for enriching lives. This is where SuperAger world comes in; we have designed an app-based brand empowering healthy & happy longevity with a USP of 'under one roof' knowledge & lifestyle content, personalised health/wellbeing pathways, market platform & gateways to suitable brands/products, access to experts, experiences & an optimised social network for the 50+. Multiple revenue streams have been identified, including advertising, subscriptions, in-app sales, commissions & events.
The 50+ represent both a solid, wealthy consumer market (50+ are the biggest/wealthiest/fastest growing demographic & dominate consumer spending) & a growing human capital resource . We have a B2B & B2C scalable business model & a strong team, with market research & completed wireframes. We are raising funds for the planned MVP build with launch & rollout from Q1 2020.