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SunGod is a D2C performance eyewear brand that exists to make Life Look Better. They are disrupting the £109bn eyewear industry with better products, better customer experience and better for the planet. 92k customers, profitable with £2.6m in annual sales, poised for UK and international growth.

  • Reputation for high performance products: 4.9/5★ ratings
  • 34,496 online orders to 91 countries in the last 12 months
  • Sustainability conscious, targeting B Corp status in 2021
  • +54% CAGR since 2015, with no external investment

Idea

We launched SunGod in 2013 to disrupt the £109bn eyewear industry dominated by brand inflation and fast fashion. We’re a challenger brand, with an obsessive approach to product innovation that has created a range stacked with timeless sunglasses and ski goggles, with 4.9/5★ customer reviews.

You can only buy SunGod from SunGod. Our direct-to-consumer model is creating exceptional customer experiences (NPS: 79) and accelerating our growth. 92k customers have joined us so far. With no outside investment, sales have grown at 54% CAGR since 2015 (9x increase), to reach £2.6m to Sept ‘20 (£8k EBITDA).

In 2020, we introduced 100% recycled and recyclable packaging, including microfibre pouches made from recycled plastic bottles. But we’re not done there - as a statement of our social and environmental ambitions, we’re striving to achieve B Corp status in 2021.

Covid-19 has presented a unique opportunity to fortify our growth. Our technology-led approach has allowed us to keep overheads low, while capitalising on increasing digital retail.

With your help, we plan to:

- Expand into key markets in Europe.

- Land bigger partnerships to reach new audiences.

- Invest in innovation to unlock industry-leading products and sustainable solutions.

- Open SunGod Basecamp London (C-19 dependent).

- Achieve B Corp certification.

We exist to make Life Look Better. We hope you’ll join us.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

SunGod has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.