SunGod is a D2C performance eyewear brand that exists to make Life Look Better. They are disrupting the £109bn eyewear industry with better products, better customer experience and better for the planet. 92k customers, profitable with £2.6m in annual sales, poised for UK and international growth.
We launched SunGod in 2013 to disrupt the £109bn eyewear industry dominated by brand inflation and fast fashion. We’re a challenger brand, with an obsessive approach to product innovation that has created a range stacked with timeless sunglasses and ski goggles, with 4.9/5★ customer reviews.
You can only buy SunGod from SunGod. Our direct-to-consumer model is creating exceptional customer experiences (NPS: 79) and accelerating our growth. 92k customers have joined us so far. With no outside investment, sales have grown at 54% CAGR since 2015 (9x increase), to reach £2.6m to Sept ‘20 (£8k EBITDA).
In 2020, we introduced 100% recycled and recyclable packaging, including microfibre pouches made from recycled plastic bottles. But we’re not done there - as a statement of our social and environmental ambitions, we’re striving to achieve B Corp status in 2021.
Covid-19 has presented a unique opportunity to fortify our growth. Our technology-led approach has allowed us to keep overheads low, while capitalising on increasing digital retail.
With your help, we plan to:
- Expand into key markets in Europe.
- Land bigger partnerships to reach new audiences.
- Invest in innovation to unlock industry-leading products and sustainable solutions.
- Open SunGod Basecamp London (C-19 dependent).
- Achieve B Corp certification.
We exist to make Life Look Better. We hope you’ll join us.