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Sugi is the world’s first app to show everyday investors how green their investments really are and help them build a greener portfolio. Having launched a successful public beta in 2020, Sugi is raising funds to further develop the app, expand the team and implement its growth strategy.

  • 'First to market’ advantage
  • Combines 3 key trends: ESG investing, Open Finance & carbon tracking
  • Beta launched Nov 2020; full App Store launch planned for spring 2021
  • £210,000 raised to date; last funding round oversubscribed

Idea

How green are your investments?

There are over 3 million DIY investors in the UK, with over £210 billion of investments. 76% of us want our investments to have a positive impact. But sustainable investing is too complicated and the information we want often isn't available. Sugi changes that.

Sugi is a new way for everyday investors to engage with green investing. We don't sell investments. Instead, Sugi connects to your existing investment platform - whether you have an ISA, SIPP or trading account - so you can:

* discover the environmental impact of your portfolio

* learn how your individual investments affect the planet

* compare your impact with similar investments

* take action to improve your impact.

And this is just the beginning. We're developing new features, metrics and revenue streams for rollout soon.

Our beta launch had press coverage from renowned publications, including from Reuters, The Times, Good with Money, This is Money, AltFi, Finextra, UK Investor and Crowdfund Insider. We’re planning to launch on the App Store in spring, with Android following soon.

Our last funding round was oversubscribed, and we’re crowdfunding now so more people can join our investor community. With your money, Sugi will fund product innovation, expand the team and implement our growth strategy – leveraging our position as first to market.

Join us, and let's all invest in a greener future.

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To see the rest of the Sugi pitch, join now. It's free, quick and easy.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Sugi has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.