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Sudor's vision is to be a worldwide digital fitness platform that helps millions of fitness professionals earn & enjoy financial freedom. Whilst in Beta, trainers have already earned £160k+ through Sudor & investors include an ex-director of Virgin Active & the ex-CMO of N26. They're now raising funds to help PT's scale globally.

  • £465k raised to date - backed by angels including the ex-CMO of N26
  • Celebrity trainers including Princess Diana’s former PT
  • Winner of the NOAH London Startup of the Year
  • 20,000 users in beta with £0 spent on consumer marketing

Idea

Our vision is to be a worldwide digital fitness platform that aims to help millions of fitness professionals earn and enjoy financial freedom.

Digital fitness isn’t a COVID-19 fad. Peloton IPO’d at $8bn prior to COVID-19; today it’s worth $28bn. According to LEK Consulting, the digital fitness industry in the US is worth $1bn today and set to be worth $15bn by 2026.

Sudor is a verticalised platform for fitness (similar to Patreon for arts or Twitch for gaming). Purpose-built for fitness professionals and their clients, Sudor provides the technology and tools to empower fitness professionals as they build a digital business.

Our core vision is to disrupt YouTube's fitness section which isn't purpose-built for fitness, doesn’t support challenges, track progress, allow for 1:1 classes etc. It’s also hard to build a business there unless you already have tens of thousands of subscribers.

With Sudor, trainers earn from their first subscriber. They can upload on-demand videos, stream live classes or create challenges for their subscribers. All content is produced by the trainers, giving Sudor ultimate scalability.

Whilst in beta we’ve signed over 200 trainers, have 20k+ users and paid out over £160k to trainers. With the launch of live streaming we’re ready to scale Sudor worldwide.

Join us & to invest alongside an ex-director of Virgin Active & the ex-CMO of N26 (amongst others).

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This pitch is approved by Crowdcube

This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

As part of our commitment to investor transparency, Crowdcube’s Due Diligence Charter outlines the analysis and verification that is conducted on equity fundraises on Crowdcube by our legal and compliance professionals.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Sudor has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.