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157%
Raised
£157,140
Investors
187
Target
£100,000
Equity
5.70%
Pre-money valuation
£2,600,170

Stem + Glory is on a mission to disrupt the restaurant industry by serving plant-based food delicious enough to turn anyone vegan. With an established restaurant in Cambridge and a brand new flagship in Central London, we are seeking funds to grow the brand in preparation for a national roll-out.

  • London flagship restaurant served 1589 customers in the launch month
  • The brand now has proof of concept in a new market
  • Visited by critic Giles Coren in the first week of the soft launch
  • London flagship restaurant currently has more than 20 5* Google reviews

Idea

Stem + Glory is on a mission to change the way we view vegan food by offering healthy food, kinder to the environment, without compromise on flavour.

Demand for plant-based food is seeing huge growth; according to an Ipsos MORI survey commissioned by the Vegan Society, the number of vegans in Great Britain quadrupled between 2014 and 2018. According to a report commissioned by Waitrose, a third of Britons have now stopped or reduced their meat consumption.

Stem + Glory is positioned in the Vegan market as a brand offering an accessible but more gastronomic plant-based. The Stem + Glory customer base includes not only people converting to a 100% vegan diet, but also those labelling themselves as ‘flexitarian’ -health-conscious individuals who appreciate the health and environmental benefits that plant-based eating can bring.

Following the Stem + Glory 2018 Crowdcube raise, which reached its target in less than 6 hours, the London flagship was successfully delivered within 9 months.

Funds from this round will be used to further improve and grow the new flagship location in Central London, as well as develop the brand for a wider national rollout.

This is not only your chance to invest in an exciting emerging restaurant brand but also to join us on a mission to help lessen our impact on the environment.

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

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Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Stem + Glory has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.