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Staark makes beautiful cycling clothing that fits real people. Using Dimensioning Technology, Staark delivers a fit based on specific body shapes. Staark’s innovative designs target cycling and indoor/spin for both men and women, with future diffusion into the wider Athleisure market, which is set to be worth $517b by 2025.

  • Post-Covid, Cycling Industry is seeing growth in excess of 60%
  • 2 years in development with no external funding
  • Sustainability conscious, ethical supply chain, targeting B Corp status
  • We believe that Staark products compliment a healthy, green, sustainable lifestyle

Idea

We believe that current premium cycling and spin brands are cut to a single shape, optimised for the top 20% of cyclists. We’ve developed Staark Dimensioning Technology® which aims to cater for all body shapes, creating premium garments that fit the ‘other’ 80% of us!

Formed in Nov 2018, we have researched, designed and tested our garments, building relationships with European fabric manufacturers.

Staark is focused on success:

• Targeted - Our market is the 80% of cyclists with high disposable income who are not ‘elite’ shaped

• Environmental - Aiding an increase in Active Transport (cycle to work) as well as leisure/sports

• Sustainability - An ethical supply chain (European sourcing), with garment up-cycling & lower return rates

• Digital - Our launch, brand development, audience engagement & sales are primarily via digital channels (supported by grassroots real-world activity)

During Covid, cycling levels have increased up to 60% YoY:

• £2bn Govt investment into Active Transport

• Brompton reporting a 5x rise in sales in April 2020 vs. the previous month

• 46% rise in Halfords cycling-related sales in a 5-week period to the end of Sept 2020

• Home-based indoor cycle/spin is increasingly popular (eg. Peloton)

Spring 2021 is the ideal time for Staark's launch. Raising funds with Crowdcube will enable us to run our first productions, fueling the initial product launch.

We hope you join us!

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This pitch is approved by Crowdcube

This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

As part of our commitment to investor transparency, Crowdcube’s Due Diligence Charter outlines the analysis and verification that is conducted on equity fundraises on Crowdcube by our legal and compliance professionals.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Staark has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.