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Solely Original is an innovative shoe brand which allows women to design and specify their own made-to-measure shoes online. Using its online 3D designer, an image of the shoe design is only a click away by selecting the style, heels, materials, and colours.
- Forecast sales reaching £830,000 in FY 2018-2019
- Affordable customised luxury shoes at £99 - £400
- A team with years of experience in fashion and footwear business
- innovative fitting kit at home captures the feature of individual foot
Idea
Solely Original is a personalised service providing made-to-measure women's shoes online. Using its 3D designer, an image of the shoe design is only a click away by selecting the style, heels, materials, and colours. Using an innovative fitting kit at home, we can capture the features of an individual’s foot and make shoes that fit perfectly.
Studies reveal that on average British women own 17 pairs of shoes, and 51 percent find it difficult to find comfortable shoes which they feel are fashionable. This reflects the problem of today’s high street which is full of standard footwear that doesn't fit right. Feet come in so many different shapes and sizes, so with Solely Original there is no reason to compromise with standard shoes when they can be made to fit at a reasonable price.
The product addresses 3 main problems:
1) many women find it difficult to shop for shoes which are stylish and comfortable
2) Our research suggests some women who have large, small, narrow or wide feet find it difficult to find shoes that fit
3) Women own an average of 17 pairs of shoes - but only wear 3 pairs on a regular basis.