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Successfully funded
overfunded
Solely Original
100%
Raised
£70,360
Investors
140
Target
£70,000
Equity
8.05%
Pre-money valuation
£800,000

Solely Original is an innovative shoe brand which allows women to design and specify their own made-to-measure shoes online. Using its online 3D designer, an image of the shoe design is only a click away by selecting the style, heels, materials, and colours.

  • Forecast sales reaching £830,000 in FY 2018-2019
  • Affordable customised luxury shoes at £99 - £400
  • A team with years of experience in fashion and footwear business
  • innovative fitting kit at home captures the feature of individual foot
Information Solely Original have now received their EIS Advanced Assurance certificate from HMRC. You may find this approval in the documents section.

Idea

Solely Original is a personalised service providing made-to-measure women's shoes online. Using its 3D designer, an image of the shoe design is only a click away by selecting the style, heels, materials, and colours. Using an innovative fitting kit at home, we can capture the features of an individual’s foot and make shoes that fit perfectly.

Studies reveal that on average British women own 17 pairs of shoes, and 51 percent find it difficult to find comfortable shoes which they feel are fashionable. This reflects the problem of today’s high street which is full of standard footwear that doesn't fit right. Feet come in so many different shapes and sizes, so with Solely Original there is no reason to compromise with standard shoes when they can be made to fit at a reasonable price.

The product addresses 3 main problems:

1) many women find it difficult to shop for shoes which are stylish and comfortable

2) Our research suggests some women who have large, small, narrow or wide feet find it difficult to find shoes that fit

3) Women own an average of 17 pairs of shoes - but only wear 3 pairs on a regular basis.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Solely Original has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.