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Successfully funded
Pre-money valuation

Snaffling Pig is an award winning pork brand and is on a mission to take on the snack & chilled pork market, sold in Tesco, Sainsbury's, John Lewis & 450 pubs. With sales of £3.2m & £350k net profit, the company is raising £750k to invest in brand activation & develop a van sales operation.

  • Over 3m packets sold in the last year to Tesco, Sainsbury's & Co-op
  • £3.2m Sales Turnover in 2018/19 with a £350k Net Profit
  • Launched Gammon Steaks in Sainsbury's; UK pork industry worth est £4bn
  • 9 Great Taste Awards & the only PORK SCRATCHING ADVENT CALENDAR


In 2015, with £500, we started Snaffling Pig, a premium food and drink brand fuelled by a passion for making flavoured pork crackling.

That belief morphed into an obsession – to the point that after we launched a range of Great Taste Award-winning, in our opinion, frankly awesome flavoured pork crackling along came whopping great big advent calendars, beers, ciders, sauces, a cookbook and a wide range of gifts, straight from the porky gods themselves.

We sold over 3 million bags last year, all distributed by our team of 10 in Yattendon, Berkshire.

In 2016 we appeared on Dragons' Den gaining investment from Nick Jenkins, founder of Moonpig and in 2017 we were awarded Virgin Foodpreneur, managing to high-five Richard Branson himself.

We are deeply passionate about pubs and Great British food and we need your help to raise £750k to further grow our porky brand to new customers and new categories.

Together we really can make the piggin' magic happen.

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