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145%
Raised
£1,089,540
Investors
1853
Target
£750,000
Equity
9.82%
Pre-money valuation
£10,000,000

Snaffling Pig is an award winning pork brand and is on a mission to take on the snack & chilled pork market, sold in Tesco, Sainsbury's, John Lewis & 450 pubs. With sales of £3.2m & £350k net profit, the company is raising £750k to invest in brand activation & develop a van sales operation.

  • Over 3m packets sold in the last year to Tesco, Sainsbury's & Co-op
  • £3.2m Sales Turnover in 2018/19 with a £350k Net Profit
  • Launched Gammon Steaks in Sainsbury's; UK pork industry worth est £4bn
  • 9 Great Taste Awards & the only PORK SCRATCHING ADVENT CALENDAR

Idea

In 2015, with £500, we started Snaffling Pig, a premium food and drink brand fuelled by a passion for making flavoured pork crackling.

That belief morphed into an obsession – to the point that after we launched a range of Great Taste Award-winning, in our opinion, frankly awesome flavoured pork crackling along came whopping great big advent calendars, beers, ciders, sauces, a cookbook and a wide range of gifts, straight from the porky gods themselves.

We sold over 3 million bags last year, all distributed by our team of 10 in Yattendon, Berkshire.

In 2016 we appeared on Dragons' Den gaining investment from Nick Jenkins, founder of Moonpig and in 2017 we were awarded Virgin Foodpreneur, managing to high-five Richard Branson himself.

We are deeply passionate about pubs and Great British food and we need your help to raise £750k to further grow our porky brand to new customers and new categories.

Together we really can make the piggin' magic happen.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

SNAFFLING PIG has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.