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Successfully funded
overfunded
SmartPlant
136%
Raised
£273,270
Investors
290
Target
£200,000
Equity
8.35%
Pre-money valuation
£3,000,000

An award-winning app designed to make plant care easy. SmartPlant has over 320,000 downloads & 6 commercial partnerships in the UK & USA. The app allows people to add plants to their virtual garden by scanning the plant barcode to receive bespoke care advice & access to 100 regional experts.

  • Already completed over 8,800 transacted payments through the app
  • Led by veterans of the tourism and horticulture industries
  • Targeting the global gardening market, forecast to hit £183b by 2018
  • Live on both Apple and Android app stores

Idea

Plant care advice is often over-complicated and aimed at enthusiasts. We know modern plant owners want simple and easy to follow plant care advice, a centralised management platform and the confidence to grow the plants they want. Plant retailers want access to a new and younger customer, to digitise their offering, reduce expensive horticultural customer service and improve customer retention rates.

The app allows people to add plants to their virtual garden and receive specialist care advice. They can also identify unknown plants and pests, get monthly care info, and chat with over 100 regional experts. SmartPlant technology allows people to scan the barcode of their new plants and in return receive free premium membership and subsequent care advice, which is accompanied by 3 products and offers that link back to their original retailer.

The Market

The US and UK markets are large and addressable, in the US 74% of US households engage in gardening of some description. In the UK 27 Million people partake in gardening and younger people spent more than double the national average on their gardens last year. The Gardening and Outdoor Living Market is forecast to grow to £183.8bn by 2018.

In Numbers

- Over 320,000 downloads

- App has been opened over 1.1m times

- 6 new retail partners in 2017

- Over 8,800 transacted payments

- 0% Churn on B2B partnerships

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

SmartPlant has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.