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Sknhead is a range of male grooming products from male celebrity hairdresser, Adee Phelan. Sknhead is sold professionally in 10 international markets and planning to launch to consumer markets through online retailers. Aiming to reach bricks and mortar retailers later in 2021.

  • Adee, TV hairdressing personality, star of TV's 'The Salon'
  • Supplied £1.2m+ of products and 900 haircuts to NHS workers nationwide
  • Over 20k units sold across more than 10 international markets
  • Male grooming market worth £500m in the UK & $66bn globally

Idea

We believe that there’s a lack of innovation in male grooming. Shop shelves are full of the same products that have been around for lifetimes. We feel that very few of these are actually tailored to the needs of men.

Sknhead offers a range of 9 hair care products to the growing ($66bn global) male grooming market. As far as we know, our hero product, Gamechanger is the only product for hair, skin and tattoo care. Launched in May 2018, Sknhead has sold over 20,000 units to trade in the UK and 10 international markets, with Adee continually crafting, grafting and innovating the range.

In 2020 when the UK was in lockdown Adee started the NHS Gifts For Heroes Campaign. 47 hospitals nationwide received over £1m worth of donated hair care products in over 10,000 gift boxes. Once restrictions relaxed Adee set up popup salons in 4 major cities.

By building on existing trade relationships; the PR of NHS Heroes Campaign, riding what we believe will be a trend for fewer, more premium products; focussing on retail outlets; and maximising our connections for celebrity endorsements, we intend to launch into retail in 2021. Past social posts from Pete Wicks (1.3m), Zara McDermott (1.4m), Adam Collard (1m) and more.

50% of this raise will go solely on marketing, with the remainder split across sales, product development and operations.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Sknhead has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.