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Successfully funded
Simple Health Kitchen
Pre-money valuation

Founded by an ex-rugby player in 2015, SIMPLE HEALTH KITCHEN is on a mission to make London a healthier place! Awarded "BEST HEALTHY RESTAURANT IN THE UK" by Deliveroo, SIMPLE serves healthy & delicious food to thousands of customers weekly in London, generating average monthly sales of over £240k.

  • 50% annual revenue growth and 30% like-for-like annual revenue growth
  • Over £240k of average monthly sales (Nov 19-Nov 20)
  • 3 quick-service restaurants & 2 delivery hubs based in central London
  • Backed by Private Equity and Venture Capital professionals since 2015


SIMPLE was born from the frustration of not being able to get high quality, affordable, healthy food on the go. In 2016, we launched our first quick-service restaurant in St Paul's and it was an instant success with queues outside the door and then we got the message; people don't always want sandwiches, they want simple, healthy & delicious food at affordable prices.

Since opening, we have been growing revenues at 50% per year. We now have over £240k average monthly revenues and a 12% EBITDA margin, group revenue for the last 12 months (Nov 19-Nov 20) was £2.9M (EBITDA £357k). The company is debt-free.

SIMPLE benefits from the growing trend of healthy eating & lifestyle, supported by plant-based diets and recognition of food intolerances & allergies. Our dedicated central kitchen allows us to begin our recipes from scratch, ensuring we know exactly what goes into our food. We are also predominantly dairy & gluten free, and we don't use refined sugars.

We are much more than a healthy restaurant. We plan to open 8-10 delivery hubs around London allowing almost anyone to order food from SIMPLE within 30 minutes. We are also increasing our healthcare focus, and are in the process of launching an innovative meal subscription plan which will be directed primarily to nutritionists, doctors & personal trainers.

We are on a mission to make London a healthier place and you can join us!

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Simple Health Kitchen

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