Shopupp is a fashion app that launched in July 2017 with the aim to create a superior mobile shopping experience. It’s easy, inspiring and tailored to each user. After a strong performance in the first 9 months, we are now aiming to raise £200k to accelerate growth in the £16bn UK online apparel market.
Shopping on mobile is currently very frustrating. Finding the right item is time-consuming; there is either too much or too little choice and platforms are often awkward to navigate on mobile. Shopupp’s mission is to create the best mobile fashion shopping experience by being tailored to each customer and easy to use from discovery through to purchase.
Mobile apparel market is approx £7bn. Estimated to triple over the next 4 years.
Growth is underpinned by ‘mobile-first’ users and rising trust in mobile payment solutions
Shopupp distinguishes itself from competitors through a mobile-first solution and targeting a specific audience
Progress to date:
Initial £140k investment backed by professional investors in tech, fashion & retail
Successful beta launch in 2017 gained deep customer insights and testing of platform
Over 23,000 installs during test phase; customer acquisition performed consistently better than industry benchmarks, proving interest in Shopupp amongst a discerning target audience. On average, we achieved 35% lower cost per install across all acquisition campaigns.
Investment used for tech, team & strategic marketing
UK launch of full version app
Accelerated growth: Android & Desktop; global expansion with a proven formula
Currently sales commission, with an aim to charge for premium advertising and data insights
Directors loans exist.