Shopupp successfully raised £200,000

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Successfully funded

Capital at risk

overfunded

Shopupp

108%

Raised: £217,950

Investors: 128

Target: £200,000

Equity: 11.95%

Pre-money valuation: £1,606,250

Shopupp is a fashion app that launched in July 2017 with the aim to create a superior mobile shopping experience. It’s easy, inspiring and tailored to each user. After a strong performance in the first 9 months, we are now aiming to raise £200k to accelerate growth in the £16bn UK online apparel market.

Mobile apparel market is approx £7bn. Estimated to triple over 4 years
Attracted over 23,000 downloads in beta in the UK
Experienced team with backgrounds from top firms (ASOS, Bain&Co)
UK company raising to grow the team and further tech developments

Idea

Shopupp Crowdcube

Easy, mobile-first shopping solution that suits how women actually shop

Quickly find desired items & compare similar products

Purchase entire outfits & see practical combination ideas

Shoppable fashion articles with expert style advice

Buy from multiple retailers in one easy go, without the hassle of leaving the app. This leads to higher sales conversion

Algorithm learns individual users' tastes to deliver a personal & relevant experience

Our Mission:

Shopping on mobile is currently very frustrating. Finding the right item is time-consuming; there is either too much or too little choice and platforms are often awkward to navigate on mobile. Shopupp’s mission is to create the best mobile fashion shopping experience by being tailored to each customer and easy to use from discovery through to purchase.

Market:

Mobile apparel market is approx £7bn. Estimated to triple over the next 4 years.

Growth is underpinned by ‘mobile-first’ users and rising trust in mobile payment solutions

Shopupp distinguishes itself from competitors through a mobile-first solution and targeting a specific audience

Progress to date:

Initial £140k investment backed by professional investors in tech, fashion & retail

Successful beta launch in 2017 gained deep customer insights and testing of platform

Over 23,000 installs during test phase; customer acquisition performed consistently better than industry benchmarks, proving interest in Shopupp amongst a discerning target audience. On average, we achieved 35% lower cost per install across all acquisition campaigns.

Future:

Investment used for tech, team & strategic marketing

UK launch of full version app

Accelerated growth: Android & Desktop; global expansion with a proven formula

Revenue Streams:

Currently sales commission, with an aim to charge for premium advertising and data insights

Directors loans exist.

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