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108%
Raised
£217,950
Investors
128
Target
£200,000
Equity
11.95%
Pre-money valuation
£1,606,250

Shopupp is a fashion app that launched in July 2017 with the aim to create a superior mobile shopping experience. It’s easy, inspiring and tailored to each user. After a strong performance in the first 9 months, we are now aiming to raise £200k to accelerate growth in the £16bn UK online apparel market.

  • Mobile apparel market is approx £7bn.  Estimated to triple over 4 years
  • Attracted over 23,000 downloads in beta in the UK
  • Experienced team with backgrounds from top firms (ASOS, Bain&Co)
  • UK company raising to grow the team and further tech developments

Idea

Shopupp Crowdcube
Easy, mobile-first shopping solution that suits how women actually shop
Easy, mobile-first shopping solution that suits how women actually shop
Quickly find desired items & compare similar products
Quickly find desired items & compare similar products
Purchase entire outfits & see practical combination ideas
Purchase entire outfits & see practical combination ideas
Shoppable fashion articles with expert style advice
Shoppable fashion articles with expert style advice
Buy from multiple retailers in one easy go, without the hassle of leaving the app. This leads to higher sales conversion
Buy from multiple retailers in one easy go, without the hassle of leaving the app. This leads to higher sales conversion
Algorithm learns individual users' tastes to deliver a personal & relevant experience
Algorithm learns individual users' tastes to deliver a personal & relevant experience

Our Mission:

Shopping on mobile is currently very frustrating. Finding the right item is time-consuming; there is either too much or too little choice and platforms are often awkward to navigate on mobile. Shopupp’s mission is to create the best mobile fashion shopping experience by being tailored to each customer and easy to use from discovery through to purchase.

Market:

Mobile apparel market is approx £7bn. Estimated to triple over the next 4 years.

Growth is underpinned by ‘mobile-first’ users and rising trust in mobile payment solutions

Shopupp distinguishes itself from competitors through a mobile-first solution and targeting a specific audience

Progress to date:

Initial £140k investment backed by professional investors in tech, fashion & retail

Successful beta launch in 2017 gained deep customer insights and testing of platform

Over 23,000 installs during test phase; customer acquisition performed consistently better than industry benchmarks, proving interest in Shopupp amongst a discerning target audience. On average, we achieved 35% lower cost per install across all acquisition campaigns.

Future:

Investment used for tech, team & strategic marketing

UK launch of full version app

Accelerated growth: Android & Desktop; global expansion with a proven formula

Revenue Streams:

Currently sales commission, with an aim to charge for premium advertising and data insights

Directors loans exist.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Shopupp has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.