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Successfully funded
Pre-money valuation

Shoot is an award-winning online garden design & plant matching service, providing innovative technology for garden designers, retailers and hobby gardeners, so that everyone can have a beautiful garden. Shoot is driving towards significant growth in the £12.6bn UK garden market and internationally.

  • Cash upfront SaaS model with 95% gross margin (FY19 T/O £128,000 P&L -£151.00)
  • 122k members managing 164k gardens
  • Increased average customer spend 5.7 times since 2015
  • Garden designer subscribers increased 10x since 2016



We believe the gardening market is ripe for innovation and £ millions are wasted by garden designers as a result of process inefficiencies and by hobby gardeners in poor plant buying and care. The costs of lost plants is estimated £168m p.a in the UK alone. Retailers can't easily assist customers with better buying decisions and post-sale care advice.


We believe Shoot's innovative B2B2C solution supports the whole market by helping garden designers to save time and costs to create professional-quality plant mood boards, garden plans and personalised, expert monthly to-do lists. Hobby gardeners can access all these benefits directly through personal subscriptions, or via designers or retailers. Retailers can offer great customer service and build loyalty at scale, using a co-branded version of Shoot.


We have increased our garden designer customer base almost 10x to 352 designers during the past 4 years. AI innovation now allows us to work easily with designers’ plant lists and Defra’s plant bio-security data. Our WHICH BEST BUY garden planner is unique to Shoot and is integrated with our plant database of 27k plants and 100k images.


With international opportunity across the whole market, we are putting more resources into sales & marketing and to invest further in AI to develop our plant matching and integration services.

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