This site uses cookies. By using this site you agree to receiving cookies. View Policy.

190%

On a journey to become the UK’s No.1 premium savoury snack brand, Serious Pig is backed by BrewDog co-founder James Watt. Raising funds to further accelerate growth and capitalise on 2020 direct to consumer momentum. Striving to become more sustainable and reduce dependence on plastic packaging.

  • Sales trebled since 2018 to £1.35m YE Dec 2020 (EBITDA positive £2.8k)
  • The UK savoury snack market is valued at £3.2bn and growing
  • Investments of £50+ receive a Taster Box worth £20 (UK only)
  • “I’m investing again in this round” James Watt, BrewDog co-founder

Idea

Serious Pig is a business born in a pub, inspired by the idea to match the quality of craft beer and fine wine with delicious and innovative savoury snacks. We’re ambitious and fast-growing and on a journey to become the biggest premium savoury snack brand in the UK.

We’re passionate about top-notch snacking, much in the same way BrewDog is passionate about craft beer and to that end, their co-founder James Watt invested in Serious Pig in 2015, and continues to be a shareholder and advisor to this day.

Our range began with our Snack Salami and has expanded to include Snacking Cheese, Snacking Pickles and most recently Sourdough Snacking Croutons. Each year we’re taking a bigger bite out of the £3.2bn UK savoury snack market with our solid reputation and loyal fanbase of nearly 9,000 Club Seriously members.

Early on, our focus was pubs and bars but we’ve since grown our distribution and now supply a wide range of customers with Sainsbury’s representing us in the grocery sector. As Covid closed hospitality in 2020, we quickly adapted and developed significant D2C revenue, in particular with Amazon where sales grew by 235% between the first and second half of the year (£187k June - Dec 2020).

Funds raised will be invested in Sales & Marketing, logistics, NPD and importantly to improve our sustainability credentials as we seek to cut plastic packaging and reduce our carbon footprint.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

To see the rest of the Serious Pig pitch, join now. It's free, quick and easy.

Due to financial regulations, you need to join our community to view the full investment opportunity.

Join

Already registered?
Log in

Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Serious Pig has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.