On a journey to become the UK’s No.1 premium savoury snack brand, Serious Pig is backed by BrewDog co-founder James Watt. Raising funds to further accelerate growth and capitalise on 2020 direct to consumer momentum. Striving to become more sustainable and reduce dependence on plastic packaging.
Serious Pig is a business born in a pub, inspired by the idea to match the quality of craft beer and fine wine with delicious and innovative savoury snacks. We’re ambitious and fast-growing and on a journey to become the biggest premium savoury snack brand in the UK.
We’re passionate about top-notch snacking, much in the same way BrewDog is passionate about craft beer and to that end, their co-founder James Watt invested in Serious Pig in 2015, and continues to be a shareholder and advisor to this day.
Our range began with our Snack Salami and has expanded to include Snacking Cheese, Snacking Pickles and most recently Sourdough Snacking Croutons. Each year we’re taking a bigger bite out of the £3.2bn UK savoury snack market with our solid reputation and loyal fanbase of nearly 9,000 Club Seriously members.
Early on, our focus was pubs and bars but we’ve since grown our distribution and now supply a wide range of customers with Sainsbury’s representing us in the grocery sector. As Covid closed hospitality in 2020, we quickly adapted and developed significant D2C revenue, in particular with Amazon where sales grew by 235% between the first and second half of the year (£187k June - Dec 2020).
Funds raised will be invested in Sales & Marketing, logistics, NPD and importantly to improve our sustainability credentials as we seek to cut plastic packaging and reduce our carbon footprint.