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Successfully funded
overfunded
Serious Pig
186%
Raised
£652,030
Investors
1540
Target
£350,000
Equity
8.10%
Pre-money valuation
£7,401,783

Aiming to be the UK's No.1 premium savoury snack business, Serious Pig is backed by BrewDog co-founder James Watt. The company is successfully breaking into mainstream retail, with 800 Tesco stores.

  • The UK snack market is valued at £18bn
  • Capacity at Peckham HQ now estimated to handle 5x increased throughput
  • All investments over £50 receive a Taster Box worth £20 (UK only)
  • “I’ll be investing again in this round” James Watt, BrewDog co-founder

Idea

Serious Pig is a business born in a pub, inspired by the idea to match the quality of snacks with the quality of craft beers. We’ve now grown to a point where we’re serious about becoming the biggest premium savoury snack brand in the UK.

It’s been an exhilarating journey, with demand for our award-winning products increasing year on year. From pubs such as Heston’s Hinds Head in Bray, we soon began to hear from food halls such as Fortnum & Mason and farm shops, delis and hotels. Over time we began to supply groups such as BrewDog and retailers including Whole Foods, the Co-op and most recently 800 Tesco stores.

Our award-winning Snacking Salami, Snackingham and Snackling (roasted crackling) are produced using only outdoor bred British pork. Nuts are oven roasted and seasoned with Cornish Sea Salt and our Crunchy Snacking Cheese is made with 11 month matured Italian cheese.

We believe we’ve only scratched the surface of what’s possible for Serious Pig. The UK snack market is valued at £18bn and continuing to grow so there’s a big slice for us to take. In parallel, the UK craft beer sector is growing (47% up over 12 months to June ‘18), and as that grows, so does the number of outlets where Serious Pig is well suited.

We believe we’re now match fit for growth and new investment will allow us to accelerate our plans, taking advantage of opportunities we’ve already made for ourselves.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Serious Pig has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.