See.Sense has developed one of the world's first intelligent bike lights, not only making cyclists more visible on the road, but collecting crowdsourced data to help create smart cities. Established in 2013, backed by VC (TechStartNI), it has almost doubled revenue every year, has won several major awards, and has distribution deals in several countries.
See.Sense is a connected cycling technology company at the heart of two trends - the rise of the cycle commuter, and the internet of things revolution. Our aim is to reduce the barriers to cycling, namely by improving safety and reducing theft. But more than that, we empower the cyclist to become part of the solution - collecting anonymous sensor data that can be used to create smarter cities for everyone. Our current product, the ICON intelligent and connected cycle light, reacts to its environment, improving cyclist visibility at times of higher risk. Pairing with a smartphone, it provides additional features for the cyclist, including theft and crash alerts. It also collects highly accurate sensor data, over a wide range of environmental and behavioural variables, making it of substantial use to city planners. We believe that people want great products, not just technology, so we’ve worked with hundreds of cyclists to develop our products. We’ve had two successful kickstarter campaigns, raising over £114K from over 1400 backers and we’ve built a strong community of over 27,000 on social media. We’re stocked with leading retailers across UK and Ireland and have just announced a distribution deal with Raleigh. We’ve won a significant number of awards, including overall winner of the BT Infinity Labs SME Award for Connected Cities, held in conjunction with the UK Cabinet Office.