Secret Cinema creates award-winning immersive shows, producing 50+ titles & selling 1m+ tickets to date. Bringing much-loved films to life in a spectacular way, they're now primed for growth post-lockdown, planning to take their hit UK shows international & expand to new formats like music & gaming. Backed by Active Partners.
Secret was born of Fabien Riggall’s life-long love of film. His idea was to take the cinematic experience to the next level, creating “worlds” in which the lines between the audience and performance blur and each person is immersed in the story. Across 50+ shows we have sold over 1m tickets, with our biggest shows selling over 100k each.
Our shows are spectacular: the aim is to create the best night out of the year and, with a Net Promoter Score of 78, we rate among the world’s most loved brands. Our database has expanded by 54% since 2019: growth which shows no sign of slowing.
Our format is scalable, working across genres and we are now expanding into shows built on music and gaming, entertainment segments larger than film.
We are also growing internationally. In 2019, we took Bond to Shanghai and in 2020 worked with Netflix to adapt our Stranger Things show for LA, reaching a US audience of over 300k.
As well as announcing our next UK blockbuster title, imminently we will launch shows that bring major format innovations: our first gaming title with a renown Games publisher, and a digital production with a major studio, based on a popular film franchise.
We are raising funds to support our growth, emerging from lockdown with pent-up demand and our strongest-ever slate of shows. Immersive pioneers, our goal is to build a genre-defining next gen entertainment business.