Like Trust a Trader who connect the public to trusted builders, Search Click Drive will connect Learner Drivers to Approved Driving Instructors.
Gareth Llewellyn, Chief Executive of the DVSA: “Instructors are subjected to regular checks by the DVSA but only 30% achieve the highest ranking, grade A. Almost 69% are rated as merely satisfactory" (source: The Times).
Search Click Drive: we will aim to make it easier to find, research, book and pay for driving lessons online.
Learners will be able to search for Instructors in their local area and filter this down to a shortlist. They will be able to view an instructor's bio, profile picture, vehicle details, availability calendar, prices of lessons, reviews and, where possible, the DVSA rating.
Instructors will benefit from increased exposure, helping them to grow their school and business, accept bookings 24hrs a day, receive payments online, manage and communicate with their students.
We are entering an evergreen market as new learner drivers are turning 17 every year, we estimate, based on National Statistics, approximately 600,000 potential new drivers every year.
As a business our focus will be to target the millennials; 17-35 year olds who over the past 3 years have made up 91% of those taking their test for the first-time, totaling 799,827 in 2016/17.
Through research and online marketing we will target:
Year 1: 1.25% of the total available market - 10,000 learner drivers
Year 2: 4.8% totaling 38,658 learner drivers
Year 3: 9.5% totaling 76,000 learner drivers.