Founded in 2011, Santafixie Group is a Barcelona-based brand and e-commerce of bicycles and components with a turnover of 2,1M € in 2017. Santafixie has released its own brand of bicycles, with orders totalling 89,446. Aiming to be the go-to global brand for bicycles, Santafixie is now seeking investment to release new models of bikes and increase marketing activity.
In an increasingly urban world, where everyone is more aware of the importance of sustainable transport, bikes & e-bikes are becoming progressively more popular as a mode of transport around the city. It is a market that is increasingly growing, with Europe alone boasting 19.6mil bikes sold per year.
Our first bicycle called Raval, released in 2018, soon became our best selling bike on our online shop. We have sold more than 650 units since launch, achieving a 2017 turnover of €2.1M and €-127k EBITDA.
After the success of our first bike Raval, we are looking to introduce further models into the market. We are aiming to release the Santafixie Born in 2019, a vintage styled single-speed. We also intend to introduce our first e-bike in April 2019. Having been established as an eCommerce platform for 7 years, we understand our customers.
- COGS margin: 38%, Santafixie brand COGS margin: 53%
- Newsletter audience: 59.100
- Total Orders: 89.446
- Accumulated Turnover since inception: 7.500.000€
Main Markets: France, Spain, Netherlands, UK, Italy
Market Size UE: 19.606.000 units sold in 2016
Market Size US: 17.400.000 units sold in 2015
Our aim is for more people to travel through their cities by bicycle. More bicycles make our cities healthier & the citizens happier. We want to become a brand recognised worldwide, with a strong e-commerce structure to achieve this transformation.