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Ruby Violet
  • Equity
days left
Pre-money valuation

Ruby Violet create spectacular lip-smacking ice cream with organic milk & fresh fruit, vegan sorbets and exotic creations, sold via 2 parlours, wholesale & bespoke orders. Unusual flavours previously created for McVities, Moët & Chandon & Eurostar. Now requiring a workspace upgrade to meet demand.

  • Featured in The Times, The Guardian and Vogue, and on the BBC
  • UK ice cream industry worth £1.4bn, £46bn worldwide
  • Global ice cream market to increase 28% by £13bn in the next few years
  • Large corporate clients. Turnover increased 78% to £387k from 2016-19.


Fancy a sumptuous Blackcurrant & Chandon Sorbet, Seville Orange Marmalade Ripple, or perhaps a Stilton & White Port Ice Cream? Ruby Violet can deliver.

Due to ever-increasing demand, we’ve grown from a market stall in July 2011 to 2 parlours, a vintage van, tricyle and trolley, to a go-to bespoke ice cream designer for corporates, and even publishing a recipe book for our fans.

We’ve created a gin ice cream & sorbet range for Gin Mare, Jaffa Cake ice cream for McVities, and ice creams with 17th-century flavours for a Kensington Palace garden party. We’ve even made ice cream for Jacobs, with flavours like blue cheese & cream crackers, and tomato & basil. Our turnover for y/e March 2019 was £387k (-£209k Loss).

Increased demand has made our small kitchen unable to meet the range and size of orders. By upgrading our equipment and workspace, we’ll be able to meet existing & future demand, and keep innovating!

We’ll also be able to fund branded freezers, pop-up events, residencies and a branded delivery van. Ice cream sells well in the winter via wholesale and takeaway tubs, so a new potting machine will let us fill 400 pots p/hour, up from 50 currently.

The ice cream industry is worth £1.4bn in the UK and £46bn worldwide, the global market is expected to increase more than £13bn in the next few years.

Join us as we strive to shake up the world of ice cream.

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Ruby Violet

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