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132%
Raised
£990,490
Investors
977
Target
£750,000
Equity
9.01%
Pre-money valuation
£10,000,000

Backed by Usain Bolt, Enertor is an insole developed by RSScan Lab Ltd, proven to reduce pain and injuries. In the last 12 months, they have signed up Usain Bolt as a brand ambassador, received high profile press coverage, launched in 500 stores and achieved a turnover in excess of £2m.

  • Press coverage on GQ, Sports Illustrated, Runner's World, the Times
  • Usain Bolt is an investor and Brand Ambassador
  • Doubled revenue in the last 12 months to £2m
  • Launched in almost 500 stores

Idea

Enertor is aiming to revolutionise the global foot orthotics (insole) market, moving it from its position today, with a medical focus and an elderly demographic, to a health and lifestyle proposition with a younger, more active demographic and global appeal. The key target market is the 25-55 people who are active and want to stay pain and injury free.

Leveraging its heritage, providing years of orthotics and bio-mechanical scanning systems to elite athletes, the British Armed Forces and the NHS, the company saw an opportunity to take a new product, with what they believe to be an unrivalled ability to reduce pain and injuries, to the mass market.

The big idea was to try and do for insoles what Nike did with sneakers through its 'Air Jordan' campaign led by Michael Jordan - building a global brand with a sporting icon. The company approached Usain Bolt, who signed a 10-year deal in 2016 to become Enertor's global brand ambassador and he is now a shareholder.

Over the last 12 months the Company has:

- Proven the product's claims and benefits with independent tests

- Signed a 10-year agreement with Usain Bolt

- Launched the product in almost 500 stores.

- Received media coverage GQ, Sports Illustrated, Runner's World, the Times.

- Doubled the revenue to £2m

- Built a grassroots following with a combined potential reach of over 500,000

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Enertor has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.