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190%
Raised
£152,290
Investors
147
Target
£80,000
Equity
11.26%
Pre-money valuation
£1,200,000

Roqberry offers millennial foodies with a new experience ‒ high-quality blended tea to accompany food. For those who like to blend the rules, Roqberry has already won 20 Great Taste Award stars, has secured listings with high-end distributors and is stocked in speciality retailers and restaurants.

  • 20 Great Taste Award stars across our range of unique blends
  • Named as one of The Independent's "Best Plastic-Free Teabags"
  • Already selling via our online shop and Amazon
  • In discussions with retailers, a major hotel, and F&B chains

Idea

Roqberry

Customers love experiences ‒ especially Millennials. The food and beverage industry has capitalised on this trend with innovative new food, alcohol, coffee and soft drink products. Tea, however, has lagged behind.

Roqberry is speciality tea developed for foodies who like to ‘blend the rules’. We challenge traditional tea categories with our range of uniquely-flavoured, award-winning tea blends, mixed by hand in the UK and offered in biodegradable pyramid teabags and sustainable packaging.

The market appears perfectly ripe for our offering. In 2017, UK customers spent £317m on speciality teas and this is expected to grow. Speciality tea is forecasted to outpace standard black tea by 2021, growing at a CAGR of 8.8% between 2016-2021 and resulting in £435m sales in 2021, while green tea is expected to grow at a CAGR of 17.5% between 2016-2021.

We have built our ecommerce website and begun selling through Amazon.co.uk, as well as securing listings with a number of high-end distributors. In the pipeline are other retailers, food and beverage chains, and a major hotel.

Now we’re looking to scale our B2C and B2B sales by hiring a new ops and account manager, developing our marketing to continue building the brand, and supporting our retail listings and product development.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Roqberry has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Seed Enterprise Investment Scheme (SEIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 50 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.