Rollagranola are looking for funding to support a major advertising campaign. With over 250 stockists the business has a retail base already. With this investment the business aims to exploit the absence of a premium brand in the £1.4bn cereal market. "Rollagranola the holy grail of granolas" - Fan.
Rolla granola is placed to bring pleasure to peoples morning routine. With a vision to make a great tasting nutty product, we have adapted our approach from consumer feedback. What people really want is food they can eat anytime and anywhere, giving them energy, and enjoyment. Coming back from eating great granola in Boston USA, Robin- our founder, decided there was nothing to match his US experiences, so he set out to make his own.
From day one, our business has aimed to listen to our consumers, building insight and a rapport by combining a mix of direct interaction and market research. This approach resulted in refining our concept to meet consumer feedback, we now:
Sell to approx 250 shops across the South, including TK Maxx
Distribute to 3 wholesalers
Create bespoke lines with Hotel Chocolat
Export to Germany and Denmark
We know our market is about great food, eaten when and where people want. We believe this knowledge which led to our product could be a hit with the ‘brunch market’.
The next step is to reach consumers to communicate how Rollagranola meets the need for on-the-go eating, great flavour, enjoyable experiences, and energy.
To communicate this message we've partnered with FCB Inferno, who will ensure their message reaches the minds of the public. Specifically, the 3.74M consumers that research shows are looking for better foods. Better foods make people happier.