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Role Models is a global education provider that develops life skills. Their online & offline courses focus on social & emotional wellbeing in 3-15 year olds. With thousands of bookings in 37 countries, a range of corporate and strategic partnerships, and total revenue of £2.4m, they are looking for investment to expand in a growing education market.

  • £171k online revenue in 11 months since April 2020 launch
  • Average parent reviews of at least 4.8/5 on Outschool
  • Partner programme includes Credit Suisse, Allen & Overy, BNP Paribas and many more
  • B2C virtual tutoring expenditure forecast for 24.8% CAGR from 2019-25
Information £685,135 of funds on the progress bar represent funds raised and received by the Company prior to launching the campaign. Completion of the Crowdcube raise will occur on the same material terms and share price.

Idea

We believe in active learning
We believe in active learning
We help young people to learn and understand their strengths rather than fixate on their areas of development
We help young people to learn and understand their strengths rather than fixate on their areas of development
All our courses involve serious fun!
All our courses involve serious fun!
We believe learning about other young people from around the world develops empathy
We believe learning about other young people from around the world develops empathy
Children as young as 3.5 years old can access our online Life Skills sessions
Children as young as 3.5 years old can access our online Life Skills sessions
We design all our content to be ambitious and challenging to ensure the maximum benefit
We design all our content to be ambitious and challenging to ensure the maximum benefit

One in three adults don’t believe school education prepared them for adult life. Against a backdrop of declining mental health and wellbeing in Gen Z, life skills have been recognised as among the most essential skill to thrive in the Fourth Industrial Revolution.

Role Models is an impact-driven education provider, helping young people to thrive in modern life. Complementing traditional academic education, we provide programmes that promote social and emotional wellbeing and dynamic thinking through a focus on leadership, resilience, creativity and collaboration.

Tapping into the £75bn private tuition market (forecast to grow to £139bn by 2026), we launched in 2014 and by 2019 were delivering courses in Saudi Arabia and China.

Through our blended online and offline delivery methods, we've generated £2.4m in revenue to date (-£508k EBITDA 2013-21). Since CV19 accelerated our online product delivery, we've had thousands of online learners join us from 37 countries.

We’ve targeted B2C, B2B2C through schools and partnerships with international distributors, such as Outschool. We have also developed a partner programme with JP Morgan, Morgan Stanley, Rothschild, Citibank and many more who offer our courses as an employee benefit.

Raising now to invest in marketing, tech and curriculum development. Join us in our vision to become a leader in developing life skills for the next generation.

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

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Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Role Models has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.