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Successfully funded
Pre-money valuation

Striving to be the Joseph Joseph of child sleep products, Rockit has launched its multi award-winning portable baby rocker. Since the launch in October 2017 over 14,000 Rockits have been sold. They are now raising funds to develop their product range & further expand the business internationally.

  • Supported by the Design Council
  • Listing in John Lewis, with JoJo Maman Bébé scheduled for Q3
  • Exporting to Australia, New Zealand, Canada, Taiwan and Israel
  • Follow-up products in development, estimated to launch Sept 2018
Information The company had £100,000 of its SEIS allowance remaining at the start of this raise. This will be allocated to investors on a first come first served basis. Any investments made after that limit has been exceeded will not be SEIS eligible but will potentially be eligible for EIS. The potential tax relief of any investment will be confirmed by email to investors, after they have submitted their applications to invest, and will depend on an investor's individual circumstances.


Rockit design innovative products that solve sleep problems for babies, toddlers and older children. The launch product is Rockit, an award-winning portable baby rocker that is designed to fit to any pram or pushchair. It gently rocks so you don’t have to!

Rockit are currently developing and prototyping two follow-up products and it is anticipated the first one will launch in September 2018. The new products will be targeted at a range of ages to build brand loyalty with parents and help make Rockit the ‘go to’ company for child sleep products.

There were 696,271 babies born in the UK in 2016 with first-time parents spending £492 million on preparing for their babies. This equates to £1,619 per family and shows a 17% increase on the previous year (source: Worldwide sales of baby products have grown year-on-year, with $10.8 billion spent on baby products in 2016 and sales expected to hit $11.4 billion this year (source:

Rockit are selling via distributors in the UK and abroad to enable rapid access to major retailers. In the UK market, Rockit has been listed by Mothercare, with John Lewis scheduled for Q2 and JoJo Maman Bébé scheduled for Q3. Sales have now been established in export markets and over 14,000 Rockits have been sold to distributors since the product launched in October 2017.

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