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Successfully funded
overfunded
Rockit
126%
Raised
£253,120
Investors
312
Target
£200,000
Equity
12.33%
Pre-money valuation
£1,800,000

Striving to be the Joseph Joseph of child sleep products, Rockit has launched its multi award-winning portable baby rocker. Since the launch in October 2017 over 14,000 Rockits have been sold. They are now raising funds to develop their product range & further expand the business internationally.

  • Supported by the Design Council
  • Listing in John Lewis, with JoJo Maman Bébé scheduled for Q3
  • Exporting to Australia, New Zealand, Canada, Taiwan and Israel
  • Follow-up products in development, estimated to launch Sept 2018
Information The company had £100,000 of its SEIS allowance remaining at the start of this raise. This will be allocated to investors on a first come first served basis. Any investments made after that limit has been exceeded will not be SEIS eligible but will potentially be eligible for EIS. The potential tax relief of any investment will be confirmed by email to investors, after they have submitted their applications to invest, and will depend on an investor's individual circumstances.

Idea

Rockit design innovative products that solve sleep problems for babies, toddlers and older children. The launch product is Rockit, an award-winning portable baby rocker that is designed to fit to any pram or pushchair. It gently rocks so you don’t have to!

Rockit are currently developing and prototyping two follow-up products and it is anticipated the first one will launch in September 2018. The new products will be targeted at a range of ages to build brand loyalty with parents and help make Rockit the ‘go to’ company for child sleep products.

There were 696,271 babies born in the UK in 2016 with first-time parents spending £492 million on preparing for their babies. This equates to £1,619 per family and shows a 17% increase on the previous year (source: www.aviva.co.uk). Worldwide sales of baby products have grown year-on-year, with $10.8 billion spent on baby products in 2016 and sales expected to hit $11.4 billion this year (source: www.statista.com).

Rockit are selling via distributors in the UK and abroad to enable rapid access to major retailers. In the UK market, Rockit has been listed by Mothercare, with John Lewis scheduled for Q2 and JoJo Maman Bébé scheduled for Q3. Sales have now been established in export markets and over 14,000 Rockits have been sold to distributors since the product launched in October 2017.

Directors' loans exist.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Rockit has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.