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162%
Raised
£407,040
Investors
258
Target
£250,000
Equity
4.63%
Pre-money valuation
£8,376,079

ROCKETO's award-winning raw, sustainable and organic dog food is air-dried to retain nutritional benefits and help boost pet health, while reducing the size and carbon footprint of pet food. Amidst a premiumisation of the market, ROCKETO is raising to fund EU expansion, marketing, and further R&D.

  • 76% say price no object to keep pets healthy. 47% say natural diet is best
  • €21.8bn Europe pet food market in 2021 (2.8% CAGR 2020-21)
  • Awards incl. Nourish (Gold award), Petcare Innovation Best in Show 2020 finalist, 2020 Green Product
  • 17% month on month growth and 72% gross margin in first half of 2021 (net turnover €628,679, P&L -€5
Information This investment will be completed in € Euros. The valuation of the Company is €10,000,000.00 for this round. The £ Sterling valuation and target amounts shown on the pitch page have been converted from € to £ on the date of launch of the pitch. The price per share for the current investment round is €6.890374. Your investment in £ will be converted into € after we take payment at the conversion rate on that day.

Idea

51% of dogs in the UK are overweight or obese, which can lead to diabetes, cancer, immune dysfunction, high vet bills and shorter lives.

ROCKETO’s raw and organic dog food is low in carbs and high in protein, helping to reduce obesity and improve health. Our compact, dehydrated food can be rehydrated to the perfect consistency in minutes, making pet nutrition sustainable and convenient.

Our slow air-drying process retains the nutritional quality of our ingredients. This naturally preserving raw food production method is also the cleanest. Our food comes in recyclable packaging and weighs up to 4x less than fresh food, saving storage space for owners and cutting the carbon footprint of each shipment significantly.

Our D2C model is split between subscription (47%) and non-subscription (53%). With a recent market trend towards the premiumisation of pet foods (in both quality and price), we plan to target new clients with a range of digital tools with an aim to retain them, such as incentives like referrals and affiliates.

Investment will be used to fund our EU expansion, further R&D and fuel branding & marketing. We aim to sell ROCKETO via vets and retail across Europe and launch a new cat food range.

Join us as we help pet parents ensure their companions are both healthy and happy!

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Risk warning

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Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

ROCKETO has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.