Reveal is an alternatively designed dating app that allows women to browse anonymously, only becoming visible to guys they like. Following a Crowdcube seed round in June '18, we have proven the concept with 40k users and introduced a monetisation stream to generate revenue from In-App Purchases.
Online dating is an evolving industry, estimated to be worth £12bn globally by 2020.
Reveal aims to provide an alternative concept with solutions to what we consider to be the most common user pains points, including 'stale' matches and female privacy concerns.
Our app combats these issues by allowing women to browse anonymously. Male users get notified when a female user likes them and can then view her profile. Men, therefore, make a more conscious decision to match or not, opposed to 'auto-swiping' yes to all female users, which research shows 60% of men do on other dating apps.
Since our first raise on Crowdcube in June '18, our user base has grown by 10 times, proving the concept is well received, especially by women.
The first round of investment was used for user acquisition, for which we attained a UAC (user acquisition cost) well below industry standard.
In Feb '19, the first monetisation stream was introduced and we are now generating revenue from IAPs (In-App Purchases).
Now that the concept has been proven and a low UAC is being achieved, we are ready for the next stage - to accelerate the IAP revenue data required to secure Series A investment to grow internationally and introduce the 2nd and 3rd revenue streams.
Reveal is free to download and premium features can be purchased.