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119%
Raised
£59,940
Investors
137
Target
£50,000
Equity
4.58%
Pre-money valuation
£1,250,000

Reveal is an alternatively designed dating app that allows women to browse anonymously, only becoming visible to guys they like. Following a Crowdcube seed round in June '18, we have proven the concept with 40k users and introduced a monetisation stream to generate revenue from In-App Purchases.

  • Female anonymity prevents being seen by colleagues, ex's, family etc.
  • 3-5 year strategic aim for acquisition
  • Proven concept with 40k users, revenue stream from In-App Purchases
  • Second seed raise to accelerate IAP revenue data for interested VCs
Information The company had £96,980.00 of SEIS remaining after the last share issue in Jan 2019.

Idea

Online dating is an evolving industry, estimated to be worth £12bn globally by 2020.

Reveal aims to provide an alternative concept with solutions to what we consider to be the most common user pains points, including 'stale' matches and female privacy concerns.

Our app combats these issues by allowing women to browse anonymously. Male users get notified when a female user likes them and can then view her profile. Men, therefore, make a more conscious decision to match or not, opposed to 'auto-swiping' yes to all female users, which research shows 60% of men do on other dating apps.

Since our first raise on Crowdcube in June '18, our user base has grown by 10 times, proving the concept is well received, especially by women.

The first round of investment was used for user acquisition, for which we attained a UAC (user acquisition cost) well below industry standard.

In Feb '19, the first monetisation stream was introduced and we are now generating revenue from IAPs (In-App Purchases).

Now that the concept has been proven and a low UAC is being achieved, we are ready for the next stage - to accelerate the IAP revenue data required to secure Series A investment to grow internationally and introduce the 2nd and 3rd revenue streams.

Reveal is free to download and premium features can be purchased.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Reveal has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Seed Enterprise Investment Scheme (SEIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 50 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.