109%
Raised
£54,610
Investors
178
Target
£50,000
Equity
5.87%
Pre-money valuation
£875,000

Reveal is an alternatively designed dating app that allows females to browse anonymously, only becoming visible to males they like. Matched users can then reveal mutual intentions. Proven concept with 4k downloads achieved since Dec 2017 launch leading to an exclusive feature in Daily Mail Online.

  • Alternative concept provides efficient solutions to industry pain points
  • 4k users acquired since launch & featured on the dailymail.co.uk
  • 3-5 year strategy for acquisition; a commonplace in this industry
  • Revenue plans via subscriptions, advertising & date vendor sponsors

Idea

Online dating is an evolving industry, estimated to be worth $1.3b globally in 2018.

Current market leaders adopt a swipe left/right mechanic - the quickest way users can connect, yet the yield for results via this method can be frustratingly low due to differences in male and female user behaviour. We believe there is now a great opportunity for entry and fresh impetus to address this.

The problems:

• Research shows males can play a numbers game (60% say they do), swiping right/saying yes to all profiles (auto-swiping) then reacting selectively after seeing which females reciprocated. This often leads to stale matches

• Females can be reluctant to use dating apps due to privacy concerns

• Gauging and articulating intentions can be difficult on dating apps

Reveal’s solutions:

• Females swipe completely anonymously and hassle-free, only becoming visible to males they like

• Intentions can be revealed via icons if mutual, such as to go on a date. Reveal will therefore aim to tap into the physical dating market (worth £11.7bn per year in UK) through sponsored date spot recommendations

Reveal launched on Apple App/Google Play stores in December 2017. Proof of concept achieved via acquisition of 4k users since Dec 2017 with minimal marketing spend and featured on dailymail.co.uk (UK's most viewed news site). The app will adopt a freemium business model.

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Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Reveal has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Seed Enterprise Investment Scheme (SEIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 50 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.