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131%
Raised
£98,940
Investors
242
Target
£75,000
Equity
7.33%
Pre-money valuation
£1,250,000

Launched in 2016, Rejuvenation Water is a healthy soft drinks business committed to providing functionality without compromising on taste or macro health. Rejuvenation Water's two ranges retail in the likes of Tesco, Sainsbury's, Waitrose, Ocado, Costco and David Lloyd gyms.

  • Launched in 320 Tesco stores including 60 Express stores
  • Launched in the front of store in Waitrose
  • Launched 6 products on Ocado with 2 further products set to launch
  • Featured several times on BBC News, The Sun and Daily Mail.

Idea

Rejuvenation Water was launched in 2016 but the concept was born over 10 years previous. When our Founder, Kris Ingham, started taking his diet and fitness much more seriously, in 2005, he focused on the nutrition side of the diet. Being sporty with an on the go lifestyle and an active social University life, Kris had a number of dietitians and nutritionists recommend an amino acid, L Glutamine, to him around the recovery process from exercise and alcohol.

When researching further, Kris spotted an opportunity for a genuine ‘health drinks’, which could offer functional benefits without excess sugar or artificial sweeteners. This was the Eureka moment. Kris worked on the concept for Rejuvenation Water in his spare time for over 10 years until, finally, a cancer scare in 2013 prompted him to do something about it.

Kris quit his job in finance and with a Virgin start up loan, launched Rejuvenation Water in early 2016.

Since inception, Rejuvenation Water has grown listings in both the Grocery and Food Service channels. With listings now in major UK supermarkets such as Tesco, Sainsbury's and Waitrose as well as major Food Service listings such as contract caterers Sodexo, CH&Co and BaxterStorey. The second range of drinks, the hydration+ canned range launch in Spring 2019 and within 6 months had launched in Tesco, Sainsbury's, Costco and Ocado.

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Risk warning

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Rejuvenation Water has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.