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103%
Raised
£311,270
Investors
328
Target
£300,000
Equity
11.07%
Pre-money valuation
£2,500,000

Redemption is the "world’s healthiest bar restaurant" (Metro) - a place where socialising isn't at the expense of health or planet: 100% vegan, alcohol-free, sugar-free, wheat-free. It has two sites in Notting Hill and Shoreditch, and is raising funds to open two more locations in central London.

  • Veganism is up and alcohol consumption is down in this £50bn+ sector
  • On-trend brand serving over 1000 customers per week with 4* ratings
  • The founders have track records in Virgin, Pitcher & Piano & Tootsies
  • Featured by BBC, Sky, Sunday Times, Guardian, Economist, GQ, Stylist

Idea

Many people are choosing to lead healthier lifestyles, not just for themselves but for the planet. The younger generation are becoming more conscious, turning away from alcohol and consuming less animal products. This is a global trend which we started to notice in 2012 and it’s here to stay.

Redemption is a place where people can socialise free from all the usual toxins and temptations: alcohol-free, 100% vegan, sugar-free and wheat-free. We strive to provide an environment where you can't make a bad decision for yourself or the planet.

We’ve grown revenue 100% year on year from £226k to £574k, with two sites in Notting Hill and Shoreditch which are now serving around 1,000 customers per week. We get great reviews (average 4*) from customers and from journalists. We believe we have a winning formula in Shoreditch but we can’t cope with the demand - so we’re looking to raise to open two more sites in central London.

We see plenty of opportunity to grow our brand: we get 400,000 hits to our Google pages per month and have nearly 65,000 social media followers.

The UK eating out market is worth over £50 billion per year and as the industry experts Big Hospitality said, it is the vegetarian and healthy options which are set to soar. With the big chains now suffering from having expanded so quickly, KPMG have recently predicted that growth in this sector will come from the independents.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Redemption has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.