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Successfully funded
Pre-money valuation

Redemption is the "world’s healthiest bar restaurant" (Metro) - a place where socialising isn't at the expense of health or planet: 100% vegan, alcohol-free, sugar-free, wheat-free. It has two sites in Notting Hill and Shoreditch, and is raising funds to open two more locations in central London.

  • Veganism is up and alcohol consumption is down in this £50bn+ sector
  • On-trend brand serving over 1000 customers per week with 4* ratings
  • The founders have track records in Virgin, Pitcher & Piano & Tootsies
  • Featured by BBC, Sky, Sunday Times, Guardian, Economist, GQ, Stylist


Many people are choosing to lead healthier lifestyles, not just for themselves but for the planet. The younger generation are becoming more conscious, turning away from alcohol and consuming less animal products. This is a global trend which we started to notice in 2012 and it’s here to stay.

Redemption is a place where people can socialise free from all the usual toxins and temptations: alcohol-free, 100% vegan, sugar-free and wheat-free. We strive to provide an environment where you can't make a bad decision for yourself or the planet.

We’ve grown revenue 100% year on year from £226k to £574k, with two sites in Notting Hill and Shoreditch which are now serving around 1,000 customers per week. We get great reviews (average 4*) from customers and from journalists. We believe we have a winning formula in Shoreditch but we can’t cope with the demand - so we’re looking to raise to open two more sites in central London.

We see plenty of opportunity to grow our brand: we get 400,000 hits to our Google pages per month and have nearly 65,000 social media followers.

The UK eating out market is worth over £50 billion per year and as the industry experts Big Hospitality said, it is the vegetarian and healthy options which are set to soar. With the big chains now suffering from having expanded so quickly, KPMG have recently predicted that growth in this sector will come from the independents.

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