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Rebel Energy’s goal is to be the best possible energy company in the UK. As the UK home electricity market enters a phase of growth, this smart, lean business will be focused on offering genuinely excellent customer service and developing strategies that help people who are struggling with their bills. B Corp pending.

  • Rebel estimates that the home energy market could double in the next 15 years
  • Consumers usually switch to suppliers with better customer service
  • Their lean business model will be built on tech automation
  • B Corp pending status means they look to do the right thing wherever they can

Idea

Rebel Energy is a new breed of clean energy supplier on a mission to address inequality and provide easy access to clean, affordable energy.

We want to be a nimble, customer-focused model and a major player in a sector which we estimate will double by 2035. On top of this, studies show that consumers want to switch to ethical and affordable suppliers - like us.

We aim to offer the best possible customer service. One, because we believe an energy company simply should, and two, because it gives us a competitive advantage. Good customer experience is a major reason why people stick around.

We plan to automate a lot of processes to make our model lean, so our employees can focus on what really matters, like figuring out how to address inequality in our industry. Our pricing model, we believe, will be a UK energy supplier first. And affordability isn’t just about low prices - it’s about how they’re paid, so we plan to offer a weekly direct debit that works out no more than a monthly one.

We will use next-generation credit checks and are committed to helping customers onto better tariffs. We believe this is important because 50% of UK households are financially vulnerable - causing 16,500+ cold-related deaths in 2018.

We want to offer a model of what a successful, ethical and affordable energy supplier looks like. We want to be the best possible energy company in the UK.

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Rebel Energy has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.